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The North Face of Water Bottles Is Practically Half-Off

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According to communications director and yoga teacher Emily Draves, the Hydro Flask has “L.A. rich-mom energy.” Draves, along with two other experts, recommended the Hydro Flask as the next status water bottle. It’s now 40 percent off in the Urban Outfitters sale (£18, down from £30). “Water flavour is a big thing for me, and this bottle keeps the taste fresh. I also prefer my water chilled, and this bottle keeps it crisp all day,” said Draves, noting that Hydro Flask offers a number of options such as sports cap and flip-up straw.

The Hydro Flask hits a sweet spot between aesthetics and functionality — Savannah Scott, creative researcher at the Future Laboratory said, “There’s a real desire for products that are highly functional, and I feel like it’s almost the North Face of water bottles — it’s got a cachet attached to it, but it’s still got huge reliability.”

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The North Face of Water Bottles Is Practically Half-Off