We launched in autumn 2019, an offshoot of New York Magazine’s Strategist site. Over the past three years, we’ve tested hundreds of products, spoken with countless experts, found gifts for everyone from tarot readers to TikTokers, uncovered thousands of pounds’ worth of deals (that are actually worth shopping for), and interviewed designers about tongue scrapers and Berliners about the best phone accessories to bring to Berghain. But it’s time for the site to close up shop. Many of our stories will continue to live on an archived version of this site, and we hope you’ll join our UK team as they head over to the mothership — at nymag.com/strategist — where they’ll be continuing to dole out smart shopping service.
The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.