prime day 2021

If You Buy One Thing on Prime Day, Make It the Tesla of Toothbrushes

Photo: Pedro Nekoi

The Philips Sonicare DiamondClean is a longtime Strategist favourite: Former senior editor Simone Kitchens says, “It’s the closest approximation to that thorough, just-back-from-the-dentist squeaky clean,” and writer Stephen Haskell says, “brushing itself feels like a mouth massage, gentle while still providing adequate pressure.” And it’s not just Strategist writers who rate it — Sonicare also came up when we spoke to dentists about their favourite electric toothbrushes.

Dental therapist and hygienist Anna Middleton said it stood out due to the vast number of settings designed to improve oral hygiene. “You can connect the toothbrush to an app, which will give you real-time feedback on your brushing technique. Plus, it has five cleaning models, including ‘Tongue Care,’ which will keep your breath fresh.” It was also chosen by Dr. Chaw-Su Kyi — it’s both the model she recommends to her customers and the one she uses herself. “The DiamondClean has all the functions you need to care for your teeth, from general day-to-day cleaning to more advanced functions. It has a softer setting for your gums, and will give you a progress report on your brushing skills.” For Prime Day, it’s the cheapest we’ve ever seen it: £140, down from £340.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

This Prime Day, Buy the Tesla of Toothbrushes