the strategist uk

Ask Chris Black: What’s Your Perfect White T-Shirt?

Photo: Yimmy Yayo

If you’re looking for the most powerful hair dryer or handiest chef’s knife, those things can be easy enough to find. Other objects of desire are a little more taste-based. What’s the next status water bottle or hand wash, for instance? Regular readers of the Strategist will know that we’ve turned to resident Cool Guy Chris Black (he’s a partner at brand consultancy Public Announcement) to help us answer such questions, and to get more of Chris’s advice, we now have him answering reader questions for us in a regular column. If you have a burning question about the next fanny pack or Noah rugby shirt, drop us an email with the subject line ‘Ask Chris’ at

Question: What’s your perfect white T-shirt?

I have friends that buy Margiela white T-shirts, which, in my humble opinion, is insane. White T-shirts can only be worn for so long. Save your designer money for something more timeless and long-lasting.

Gildan Men’s Crew T-Shirt Multipack

I prefer Gildan five-packs; I wear them without concern until they need to be disposed of and I just order more. So simple! They look good under a hooded sweatshirt, a cardigan, or even a suit.

Pro Club Men’s Comfort Cotton Short Sleeve T-Shirt

Every once in a while, when in need of a THICC neck, I will reach for a snow-white Pro Club.

But you may have a different set of preferences than I do. The options are endless, but choose carefully. Avoid a long hem or a scoop neck. Here are a few of my suggestions depending on what you’re going for.

James Perse Combed Cotton-Jersey T-Shirt

If you want to look like an aging movie producer going to dinner at Craig’s in a late-model Tesla, James Perse is the answer.

Uniqlo Men’s Supima Cotton Crew Neck Short-Sleeve Shirt

If you are a creative director who lives in East Williamsburg, Uniqlo will probably look great with your Acne jeans.

Question: What are the best ‘bundle-y,’ chunky sweaters for men?

Price is a major factor in the great warm sweater search. I tend to stick to a classic navy cashmere sweater when the temperatures dip, but I run hot. Looking into chunky sweaters has made me want to flirt with bulk. Don’t you love my growth!

L.L. Bean Heritage Sweater Irish Fisherman’s Crewneck

For me, the best-in-class for the price has to be the classic fisherman’s model from L.L Bean.

Loro Piana Cable-Knit Baby Cashmere Sweater

If you bathe in Evian, you will want Loro Piana.

The Elder Statesman Tie-dyed Crew-neck Cashmere Sweater

If you are feeling absolutely wild (and flush), why not splash out on something from Elder Statesman? A cashmere sweater in bold tie-dye will make you the talk of the ski chalet.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

Ask Chris Black: What’s Your Perfect White T-Shirt?