deal of the day

This Year’s Hottest Card Game for Kids Is On Sale

Photo: retailer

When we spoke to to ten experts — including trend forecasters, play psychologists, and parenting editors — to investigate which toys are going to be at the top of kids’ gift lists this year, Dobble came out on top in card games. Dobble is now on sale for a mere £10 (a 23 percent discount), and the Harry Potter edition is £12 (a 20 percent discount).

Frédérique Tutt, global toys-industry analyst for market-research group NPD, says that during lockdown, “classic games,” such as Dobble, have proven to be popular with families looking for new ways to play together, “and as a result, the games and puzzles category records a 34 percent increase so far this year.” Sarah Riding, research and trends director at Kids Insights, also mentioned that Dobble is a game kids tend to talk about with their friends. Play psychologist and Good Play Guide founder Amanda Gummer thinks the card game’s success hinges on the fact it is “very accessible to children of all ages.” “It’s incredibly simple to set up and it is skill based, but it’s not biased toward the older generation,” she explains. “Sometimes you get a very observant kid who can wipe the floor with everybody.”

By the way, if you’d like more deals and discounts, be sure to sign up for our weekly sales newsletter, here.

£11

In this take on the classic card game, players must find matching Hogwarts imagery, including house crests and mystical creatures.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

This Year’s Hottest Card Game for Kids Is On Sale