deal of the day

This Year’s Hottest Collectible Toy Is a Third Off, for Today Only

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While sifting through all the Prime Day deals, we noticed an Amazon exclusive on the L.O.L Surprise Winter Disco — with a today-only discount. The Winter Disco comes with a fashion doll, L.O.L. Surprise! doll, a boy, a pet and a li’l sister, as well as a doll stand. It’s a third off for Prime members: £60, down from £90.

When we spoke to ten experts — including trend forecasters, play psychologists, and parenting editors — to investigate which toys are going to be at the top of kids’ gift lists this year, Global toys-industry analyst Frédérique Tutt told us that L.O.L Surprise is going to be quick to sell out this year: “L.O.L. Surprise! remains the No. 1 toy brand in 2020 (year to date: week 33). Constant refreshes and new iterations explain its continued popularity.”

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The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

This Year’s Hottest Collectible Toy Is a Third Off Today