deal of the day

A Slew of (Rarely on-Sale) Fjällräven Kankens Are Significantly Discounted

Photo: retailer

Fjällräven backpacks are legacy members of the backpack pantheon (they were originally created as a schoolbag for children in 1978). They’re seldom on sale, so we were pleased to spot a slew of colours at 30 percent off. From pink, to mint, to slate, to navy — prices start at £55 (down from £79) at End.

Our U.S. colleague Lauren Ro says it’s the best thing she bought in the past decade: “In the six years I’ve owned it, I’ve put this bag through everything. I carry it every day on the subway in New York City, but I’ve also taken it hiking in the mountains of Vermont, island-hopping in Greece, on the beaches of Tulum, and through the streets of Seoul and Tokyo. It’s gotten me through rainstorms and heat waves, yet there isn’t a single tear or any loose threads, and the zippers have never once snagged or come apart.”

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The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

A Slew of Fjällräven Kankens Are Significantly Discounted