black friday 2019

All The Best UK Black Friday Deals

Photo: Yale Joel/The LIFE Picture Collection/Getty

This year, Black Friday falls on November 29, and if last year was any indication, there’ll be Black Friday Amazon deals, Black Friday beauty deals, and Black Friday electronics deals well under way. Can’t keep track of everything? No sweat. We’ll be compiling our picks for the best deals right here from All Saints, Glossier, John Lewis, Selfridges, Cult Beauty, and more. Consider the Strategist UK your Black Friday HQ, with links to one-off discounts and roundups of bigger sales you may want to dive deeper into.

Keep your eyes peeled for more promotions and Black Friday coverage as we continue to update this page on the actual day, and follow the Strategist UK on Twitter for more timely sales coverage. The festive season is almost here — we’re here to help.

All Saints

All Saints have 30% off everything including their entire leather-jacket range. We love the classic Balfern in a deep berry red.


Echo Dot (3rd Gen)

Amazon’s Black Friday rollout began with its Hidden Gems sale on November 7, including plenty of Strategist-favourites like this Echo Dot.

You can get a hefty discount on an iPhone X on Amazon. Go forth and make memoji til your hearts content.


Anthropologie have 20% off everything with the code POMPOM. It’s a good time to shop the kitchen section and pick up some fancy barware. We like this kitsch coupe.


ASOS have 25% off everything with the code GIMME. A good time to try out one of our best white t-shirts for women?

Beauty Bay

Beauty Bay have up to 50% off across the site, including products like Mario Badescu, Kevyn Aucoin, Alpha H and more. We’ve spotted an eyebrow gel that made writer Natalya Lobanova tumblr-famous on sale.


Boden have 30% off everything for Black Friday, so you can stock up on cosy Christmas Day pyjamas. We like these all-cotton ones.

That Boden sale includes all cashmere. May we suggest this nice dark-grey jumper (with a slight V-neck) for your boyfriend?


Boots have huge savings across beauty, toys, health care, electronics, and more – but we’ve spotted this Strat-recommended epilator in a lovely rose-gold shade.

Cult Beauty

Cult Beauty’s Pre-Cyber sale includes discounts of 25% off Dr. Barbara Strum, 25% off Omorovizca, and 25% off Foreo. Discount applied at the checkout.


FeelUnique have up to 35% off across the site, including Bioderma, Urban Decay, and more. We’ve spotted a Rio-recommended lip balm at a stocking-filler price.

This moisturiser from Finnish brand Lumene is also on sale — and is a product everyone in Helsinki turns to when the temperature drops, per writer Tabatha Leggett.

Stock up on an expert-recommended product for getting rid of ingrown hairs. According to aesthetician Laura Kaiser: ‘This is an oil you apply for a few days before or after hair removal that is antiseptic and helps soften hair and hair regrowth. As far as I know, it’s about the only product on the market specifically for pubic hair’.


Glossier have 20% off everything, until the 2nd of December. Our own Rio likes to use stretch concealer as an all-over tint for her going-out looks because not only is it “so glowy and creamy that it makes my skin look practically glasslike in photos,” but it also “creates the most luminous, dewy base for the rest of my makeup.”

Our beauty columnist Rio also likes Glossier’s Play Colorslide. “It’s waxy but not insanely pigmented, so if you decide you want a touch of colour on the lids but aren’t quite ready for a liquid bright-blue cat eye, this is the perfect thing,” she says.

John Lewis

John Lewis has 20% off selected Barbour items, as well as 20% off the North Face, selected Levi’s, and selected Lauren Ralph Lauren.

Our columnist Chris Black’s favourite Levis’ black jeans are 20% off at John Lewis.

The men’s version of the jacket is also on sale.

La Redoute

La Redoute have up to 60% off everything until the end of Black Friday. If you’re in the market for a new rug, their flat weave kilim rugs are reliably good. We like this grey number with a diamond motif.

This child’s cotton rug is also lovely, and definitely large enough to go under your (adult) coffee table.


Lululemon have launched their Black Friday sale, with discounts on leggings, sports bras, shorts, and more.


Missoma have 25% off across the site, including their iconic gold coin necklaces. Use the code “BF25”.


Net-A-Porter have 30% off full price items through to the 1st of December, including these Veja sneakers that our US colleagues are obsessed with.

Other Stories

Other Stories have 20% off everything (including sale) with the code NOIR20. That means these leather cowboy boots we’ve had our eye on are only £28.

The Outnet have a further 15% off clearance with the code “FINAL”. We’ve spotted Acne dresses, Moschino bags, and Calvin Klein shoes so far, as well as this very Blair Waldorf dress.


Selfridges has up to 20% off fashion with the code SELFCCE. That also includes this Aspinal Cosmetics Case that we’ve had our eye on.

Selfridges also has 20% across all Kiehl’s products, including cult favourite Midnight Recovery Concentrate.

Urban Outfitters

Urban Outfitters have up to 50% off across the site, including on branded items like Vans, Adidas, Herschel and more. We’ve spotted these leather Vagabond boots on a healthy discount.


The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

All the Best UK Black Friday Deals