black friday 2021

All the Best Black Friday Deals on Amazon

Photo-Illustration: The Strategist; Photos: Retailers

Black Friday has arrived, and just like in 2020 (and 2019), we’re here to help you sniff out the best deals across the internet. At the Strategist UK, we’re obsessive with our deal hunting — we cross-check prices across retailers and compare discounts year over year — so we know when, for example, that “best-ever price” Vitamix is actually cheaper at John Lewis.

We’re covering Black Friday sales across the site, rounding up the best deals in beauty and skin care, the best bedding and mattress dealsall the deals that will make great gifts, and more.

Here, we’ll be rounding up the best deals on Amazon that are worth paying attention to, covering everything from tech and kitchenware to beauty and spirits. Already we’ve found a backlit Kindle at 30 percent off, a cult-like kids’ card game at the lowest price we’ve seen it, and impressive deals on wireless headphones, laptops, and a Strategist staffer’s favourite gel-like moisturiser. We’ll be stock-checking this post throughout the day. If you’re looking for the best deals at multiple retailers or if you just like a little of everything, visit our Black Friday hub page, and if you see something you like, don’t dillydally. Follow us on Instagram and Twitter for updates throughout the day.

If you know exactly what you’re looking for, you can jump ahead to each category here: Amazon device deals, Tablet and laptop deals, Beauty and skincare deals, Tech and electronics deals, Smart TV deals, Kitchen deals, Home and furniture deals, Bedding and mattress deals, Toys and kids’ deals, Alcohol and spirits deals, and Board and card games deals.

Amazon device deals

Tablets and laptop deals

Beauty and skincare deals

For more beauty and skincare savings, visit our guide to the best Black Friday beauty and skincare deals.

Tech and electronics deals

Smart TV deals

Kitchen deals

Home and furniture deals