It’s the first day of Prime Day, and the deals are coming fast and furiously. So if you were waiting for that Ninja blender you’ve always coveted, a Star Wars Lego set for your nephew, or just a high-powered robot vacuum that you’ve never been able to find cheap enough, today is the day to buy. And we’d recommend acting quickly: The deals aren’t going to get much better than this, and we’ve already seen lots of stuff sell out.
If this all just seems too overwhelming, don’t panic. To help you find the best of the best, we’ve parsed through the sales to find the actually good deals in every category, including home décor and furniture, tech gadgets, toys, and kitchen gear. We’ve highlighted some of the best deals in each category, and there are links to our more in-depth roundups, where you’ll find every deal we’ve deemed worth it. If that’s too granular, we’ve also singled out several products that we think are worth buying above else: like a couples vibrator, a status electric toothbrush, and a practically pain-free epilator.
Note that everything will be on sale only until supplies run out, and be sure to bookmark this page and follow us on Twitter for any updates. (And remember: You need to be a Prime member to snag all deals.)
Best Amazon Prime Day Home Deals
Best Amazon Prime Day Tech Deals
Prime Day tends to bring especially steep discounts on Amazon devices such as Echos, Fire TV sticks and other Alexa-enabled devices. We don’t have a standalone post for discounts on tech products, but they’re so many good deals to be had — on everything from TVs to vibrators — that we wanted to include the best here.
Best Amazon Prime Day Kitchen Deals
Best Amazon Prime Day Toys, Kids and Baby Deals
The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.