Photo-Illustration: The Strategist; Photos: Retailers
While you may once have grabbed a gift card by the tills in a panic, the perfect gift card (delivered by email) can be a wonderful present. Once available only for shops such as Marks & Spencer or iTunes, e-gift cards are now offered by thousands of retailers, from luxury department stores to indie boutiques. As a gift, it’s far more thoughtful than some cash stuffed hastily inside a card, and it comes with enough freedom for your hard-to-pin-down relatives to find something they’ll actually want.
Another bonus of the e-gift card is that if you’ve left things until the last minute, you can purchase a thoughtful gift right up until Christmas morning – or Boxing Day morning, if there’s a family Secret Santa that you’ve forgotten about. To show you some of the available options, we scoured the internet to find an e-gift card suitable for absolutely every type of person. Our 40 finds range from picks for teens and food-and-drink lovers to ones for gamers and kids.
An iTunes gift card might be outdated, but an Apple gift card is quite useful. You can put it toward a new laptop, AirPods, or any other electronics or accessories sold by Apple,as well as pay for an Apple Music or Apple TV+ subscription.
This would make the perfect gift for the older brother whose account you’ve been sponging off for the past few years (though it won’t take back the damage you did to their recommended titles by watching The Kissing Booth ten times).
The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.