Whether you’re getting a head start on Christmas shopping or you have a family/friend with a birthday in winter, consider getting your gifts from Black-owned businesses this year. We looked through our directory of Black-owned businesses (you can see the full list here) to find gifts for every type of person on your list, and we pulled in recommendations from the Strategist archives. From your new boyfriend’s family to the perfect gift for your (new) godson, we found a trove of giftable products, all made by Black artists or sold by Black businesses.
For the brother who live-tweets Bake Off
He might like a make-at-home kit from online bakery Jasmine’s Flour (Hollywood Handshake optional).
For the mum who misses her mug in the office
For the dad who can propagate anything
For the cousin who works from bed
For the mother-in-law who can’t even decide on a Quality Street
For the aunt who has trouble switching off
For the father-in-law who has trouble switching off (but loves a project)
For the boyfriend (who is also a plant dad)
For the brother of your boyfriend (who can’t even keep cacti alive)
For the nephew who just got his own place
For the colleague who is feeling kind of frazzled
For the housemate who is a frontline worker
For the daughter who spends eight hours a day on Zoom calls
For the sister who pierced everyone’s ears in year 8
For the girlfriend who leaves a trail of bobby pins in her wake
For the uncle who makes a mean mai tai
For the godson whose parents have a ‘wooden toys only’ policy
For the brother-in-law who just became a dad
For the niece who wears her hair natural
For the sister-in-law who has just learned her curl type
For the best friend who hasn’t been clean-shaven since 2007
For the best friend who has a lipstick for every occasion
Gift a highly pigmented lipstick from IMAN. They come in an assortment of colours (with names like “iced tea” and “flirtatious”), but a classic red will always be popular.
For the first-time parents in your WhatsApp group
You can’t go wrong with a baby book.
For the neighbour who will always house-sit your ficus
You may not be close, but a simple card (like one of these vibey designs from Nina Bombina) will go a long way.
The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.