prime day 2020

Everything We’ve Written About That’s On Sale for Prime Day

Illustration: by Pedro Nekoi

The sixth annual Prime Day is officially upon us, and even though it’s the middle of October, not July, we’re once again working to help you find the actual great deals you’ll want to know about (and not the “on sale” food processor that’s cheaper elsewhere). And with so many deals, it’s easy to feel quite overwhelmed — so if you’re not sure where to start, we’re ready to help.

Below, we’re offering a roundup of all the Strategist-approved things that are going on sale for Prime Day, many of which will be at the lowest prices of the year. Note that everything will be on sale only until supplies last, so don’t dillydally — and be sure to bookmark our Prime Day hub and follow us on Twitter for any updates. We’ll be updating frequently. (And remember: You need to be a Prime member to snag all deals.)


Experts recommended this imaginative party game to us. They say it’s “a great icebreaker of a game, fantastic for getting everyone interacting.”

Vileda Steam Mop

When we researched the best-rated steam mops on Amazon, this Vileda model was the best-rated overall, with 47 reviewers writing that the mop heated up quickly (Vileda says in as little as 15 seconds).

Trtl Pillow

Travel writer Emma Cooke told us that this neck pillow (which is actually a scarf) meant that she could get “the closest thing to a night’s sleep on a plane I’ve ever had.”

CeraVe Moisturising Cream

Beauty writer Daniela Morosini wrote an ode to this cheap (and now even cheaper) body cream. “I’ve tried nearly everything on the market, from super-whipped, thick creams from expensive bath and body brands, to high-tech body serums from cosmeceutical companies and luxurious oils from natural brands. But nothing is ever quite as good as CeraVe Moisturising Cream.”


When we researched the best rice cookers on Amazon, reviewers liked this model. In total, it can cook six portions of rice, but several students wrote that it’s perfect for one-person meals, cooking a single portion in 15 minutes.

Global toys-industry analyst Frédérique Tutt told us that L.O.L Surprise is going to be quick to sell out this year: “L.O.L. Surprise! remains the No. 1 toy brand in 2020 (year to date: week 33). Constant refreshes and new iterations explain its continued popularity.”

This blender by Homgeek has a 2,000-watt motor, making it almost three times as powerful as the Nutribullet.

Polaroid OneStep+

Three experts suggested the Polaroid One Step 2 to us, as the best instant camera for beginners.

According to contributor Coco Khan, “from art-workers to editors, ad execs to HR, everyone at The Guardian in London seems to bring the same things to every meeting: phone, laptop, notepad, pen, pencil (for the people in design), and a Chilly’s water bottle”.

Emma Original Double Mattress

When we researched the best mattresses on Amazon, many buyers said they were fully convinced by the quality of this Emma mattress— one reviewer raved that, by helping him wake up better, the mattress gave him a new lease on life. This mattress also has an extended trial period, and Emma says that it will pay for any return postage.

This brush (with small, flexible teeth) works for any hair type, but is particularly good for people with finer, tangle-prone hair.

This hairdresser-recommended mask works well for all hair textures (from “bone straight to super coily curly”).

If you’ve yet to try the gel moisturiser we can’t stop talking about, it’s on sale in this three-part set, which includes a cleanser and a supercharged serum.

Contributor Javaria Akbar uses this compact organiser to store 36 pieces of cutlery.

This “sophisticated” cleansing balm comes recommended by our very own skin-care expert, Rio.

While this (already inexpensive) Bluetooth speaker, which has over 21,000 reviews on Amazon, is also on sale.

These magnetic earphones, however, were particularly popular with runners; they stay secure during intense exercise and are waterproof, too.

Kärcher Window Vac WV 5

If you were on the fence about the German motor-powered squeegee that Strategist writer Chris Mandle uses on his shower door, bathroom mirror, and tiles, you’re in luck: It’s on sale.

Murdock’s head barber, Samuel Hickey, told us about this hybrid razor-trimmer by Phillips. “Most electric razors take your hair down to solely one length, but this is flexible, so you can choose how close you want to get.”


If you’re prone to losing your phone, keys, or wallet, this will pay for itself in no time (we recommended it for a forgetful boyfriend).

Meanwhile, this Echo Dot (which we recommend in our gift guide for dads) is the cheapest we’ve ever seen it.

This appropriately named toothbrush includes a pressure-control function, which means it will alert you if you’re brushing too hard.

“The pages feel like paper, but they’re made of a polyester composite that’s fully erasable with a damp cloth,” said Steven John, when he wrote about the “smart notebook that turns his doodles into emails. “Each page of the notebook has its own unique QR code — snap a photo with the Everlast app on your phone and it’ll keep track of what was written on what page (in case you’re scrambling to find what the boss said on Wednesday morning).”

Meg Liu, co-founder of ESHK Hair in London and Berlin, calls the ghd original an “industry standard.” It’s also her “longtime favourite” to use on her own hair as well as her clients’. For Meg, the best thing about ghd straighteners are their build quality: In her words, “the iron plate is so smooth that your hair doesn’t suffer, regardless of style.”


Due to their neat size and weight, robot vacuums are able to get into spaces easier than standard vacuum cleaners. This model by Eufy, popular on Amazon, is smartphone enabled, making controlling it so simple you can do it lying down.

For a more classic model, this cordless vacuum by British company G-Tech, is able to handle wood, carpet, and dirt with ease. One in five Amazon reviewers said it was easy to use, while 48 reviewers said they could clean their whole house on a single charge.

Monopoly Speed

If you’re looking for a more streamlined version of the hours-long classic, this version of Monopoly (which utilises four dice, meaning no waiting for mum to get out of jail) is almost half off.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

Everything We’ve Written About That’s On Sale for Prime Day