The sixth annual Prime Day is officially upon us, and even though it’s the middle of October, not July, we’re once again working to help you find the actual great deals you’ll want to know about (and not the “on sale” food processor that’s cheaper elsewhere). And with so many deals, it’s easy to feel quite overwhelmed — so if you’re not sure where to start, we’re ready to help.
Below, we’re offering a roundup of all the Strategist-approved things that are going on sale for Prime Day, many of which will be at the lowest prices of the year. Note that everything will be on sale only until supplies last, so don’t dillydally — and be sure to bookmark our Prime Day hub and follow us on Twitter for any updates. We’ll be updating frequently. (And remember: You need to be a Prime member to snag all deals.)
Beauty writer Daniela Morosini wrote an ode to this cheap (and now even cheaper) body cream. “I’ve tried nearly everything on the market, from super-whipped, thick creams from expensive bath and body brands, to high-tech body serums from cosmeceutical companies and luxurious oils from natural brands. But nothing is ever quite as good as CeraVe Moisturising Cream.”
Global toys-industry analyst Frédérique Tutt told us that L.O.L Surprise is going to be quick to sell out this year: “L.O.L. Surprise! remains the No. 1 toy brand in 2020 (year to date: week 33). Constant refreshes and new iterations explain its continued popularity.”
When we researched the best mattresses on Amazon, many buyers said they were fully convinced by the quality of this Emma mattress— one reviewer raved that, by helping him wake up better, the mattress gave him a new lease on life. This mattress also has an extended trial period, and Emma says that it will pay for any return postage.
If you’ve yet to try the gel moisturiser we can’t stop talking about, it’s on sale in this three-part set, which includes a cleanser and a supercharged serum.
Contributor Javaria Akbar uses this compact organiser to store 36 pieces of cutlery.
This “sophisticated” cleansing balm comes recommended by our very own skin-care expert, Rio.
Murdock’s head barber, Samuel Hickey, told us about this hybrid razor-trimmer by Phillips. “Most electric razors take your hair down to solely one length, but this is flexible, so you can choose how close you want to get.”
This appropriately named toothbrush includes a pressure-control function, which means it will alert you if you’re brushing too hard.
“The pages feel like paper, but they’re made of a polyester composite that’s fully erasable with a damp cloth,” said Steven John, when he wrote about the “smart notebook” that turns his doodles into emails. “Each page of the notebook has its own unique QR code — snap a photo with the Everlast app on your phone and it’ll keep track of what was written on what page (in case you’re scrambling to find what the boss said on Wednesday morning).”
Meg Liu, co-founder of ESHK Hair in London and Berlin, calls the ghd original an “industry standard.” It’s also her “longtime favourite” to use on her own hair as well as her clients’. For Meg, the best thing about ghd straighteners are their build quality: In her words, “the iron plate is so smooth that your hair doesn’t suffer, regardless of style.”
For a more classic model, this cordless vacuum by British company G-Tech, is able to handle wood, carpet, and dirt with ease. One in five Amazon reviewers said it was easy to use, while 48 reviewers said they could clean their whole house on a single charge.
The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.