Welcome to the Strategist 100, our collection of the best, most stood-behind products that we have featured on this website. With Christmas fast approaching, we have pored over the last two years of stories on the Strategist UK and cherry-picked the already meticulously sourced products to find the most giftable items we’re most confident about. We’re so confident, in fact, that we’ve been nicknaming it the List of Won’t-Returnables.
Here’s how it works. The title of each product is linked to the first Strategist post about it, which you can click for a refresher on why we love it so much. Or, you can click the buy button to head straight to the retailer and add it to your shopping cart. Our picks range from the practical (a German motorised shower vacuum and a WFH desk lamp used by two Strategist staff), to the joyously daft (a kitschy cat wall clock, and a jumbo pig-tossing game), to the particularly-2021 (a Peloton dupe and silicone grabbers to keep a mask on while wearing glasses). Our gifts feature at every price point, from £3 to £1,500, so we’re confident you’ll find the perfect gift, no matter who you’re buying for.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.