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The Strategist UK’s (Actually Good) Birthday Sale Is Here

Illustration: by Joe McKendry

Whether it’s Cyber Monday, Amazon Prime Day, or just a regular Friday, we pride ourselves on our ability to sniff out the best deals from the depths of the internet’s sales bins. But just in time for our second birthday, we’ve done some deal-making of our own.

We’ve put together oodles of deals, exclusively for readers of the Strategist UK, on some of our most stood-behind products. And true to the event’s name, they are available at some of the best prices we’ve ever seen. We’re taking up to 45 percent off some rarely on-sale luxury bedding, beauty products from some of our favorite sustainable (refillable) brands, some highly giftable, expert-approved sex toys, and more. All of the deals are now live, and the sale runs until midnight today (Friday 24 September), with a select few deals running through to Sunday 26 September. However, we can’t guarantee everything will still be in stock at the listed prices, so don’t dillydally. If you want to keep up-to-date with all of our sales coverage, sign up for our newsletter so you’ll never miss a deal again.

The softest linen sheets

Strategist UK editor Ailbhe Malone has been a Piglet fan since the brand launched in 2017. ​​She writes, “My four-year-old blush-pink duvet cover has gotten softer with every wash but still retains its colour, no matter whether I tumble dry it or line dry it.” Our U.S. colleagues agree, as does designer and creative consultant Matilda Goad). Piglet is offering 20 percent off all bedding with the code STRAT20. The colour choice is up to you — from forest green to oatmeal to classic white.

Some cloud-soft linen pyjamas

Photo: retailer

Piglet is also offering Strategist UK readers 20 percent off these cloud-soft linen pyjamas. They’re available in XS to XL (an XL corresponds to a U.K. size 18 to 20).

You can also pick up a set of children’s pyjamas (sizes range from ages 3 to 4, to ages 7 to 8).

A plant-based nonalcoholic nightcap

Strategist contributor Monica Heisey searched high and low for a grown-up nonalcoholic beverage. Eventually, a friend told her about Three Spirit, a U.K.-based company that makes plant-based alcohol alternatives. Heisey picked up a starter pack containing “three stylish, 50-centiliter bottles with a slight whiff of secret potion to them, each containing a different beverage.” The sampler pack comprises three beverages,” she writes, “each with a different flavour profile and designed to produce effects similar to drinking alcohol. They can be enjoyed alone, sipped over ice like an aperitif, or included as part of several inventive mocktail recipes on the Three Spirit website.” Strategist UK readers can pick up the starter pack for 20 percent off using the code STRAT20.

An (expert-recommended) couples sex toy

Almost any sex toy you may have in your bedside dresser right now, from a high-design vibrator to a decidedly nonvibrating dildo, can become a couples sex toy. But if you’re looking for something specifically designed for two, then the original couples sex toy (according to Emily Morse, doctor of human sexuality and host of Sex With Emily on Sirius XM) is by We-Vibe. And although there have been a few different versions of its wearable, C-shaped vibe over the years, its Sync is arguably the best. Morse even goes as far as to call it “the ultimate couples toy,” and Vanessa Marin, a licensed psychotherapist and writer specializing in sex therapy, calls it one of her favourites as well. While the We-Vibe Sync is currently on sale for 40 percent off, Strategist UK readers can take an additional 10 percent off, using the code THESTRATEGIST. 

An actually good-smelling (and effective) natural deodorant

AKT was invented by a pair of West End performers who found their regular deodorant just didn’t stand up to hot stage lights. It contains (amongst other natural ingredients) coconut oil and shea butter and comes in a plastic-free aluminium tube. Most important, contributor Eleanor Margolis says it’s the “most effective deodorant I’ve ever used.” You can choose from three scents: After Thunder (with notes of cedar and eucalyptus), Orange Grove (neroli and mandarin), and the Onsen (vetiver and citrus). They all smell especially good — in fact, Margolis writes that while she regularly uses perfume, “lately, the only times my girlfriend has commented that I smell nice is when I’ve just been wearing Akt.” Strategist UK readers can get 20 percent off all AKT products with the code STRAT20.

The discount also applies to AKT accessories like this metal key that will help you squeeze out the exact right amount of product.

And this applicator, a gua sha–inspired tool to smooth on your deodorant.

An editor-approved refillable body scrub

London-based zero-waste skin-care company UpCircle manufactures its products using ingredients left behind by other industries. For example, its body scrub is made with leftover coffee grinds from London cafés. Strategist UK editor Ailbhe Malone calls it “an exceptional exfoliant that’s not as scratchy as my normal sugar scrub, and it smells like a mint Aero.” Even better, UpCircle offers refills on several of its products — you just send back the glass packaging and Upcircle will sterilize it and refill it for you. Strategist UK readers can get 15 percent off all UpCircle products sitewide (excluding refills and bundles) with a minimum spend of £15, using the code STRAT15.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

The Strategist UK’s (Actually Good) Birthday Sale Is Here