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  1. gifts
    The Best Gifts for 2-Year-OldsPlay sets, blocks, dress-up clothes, and more that nurture their blossoming imagination and independence.
  2. toys
    The Only Gift Guide for a 1-Year-Old You’ll Ever NeedEasy-grip crayons, entry-level puzzles, and a bug-themed baby trike.
  3. dental care
    The 7 Very Best Water Flossers“This brand is to water flossers what Kleenex is to tissues.”
  4. holiday 2023
    The Coolest, Weirdest, and Squishiest Toys of 2023All the brand-new (and new again) toys I can’t stop thinking about.
  5. toys
    These Highly Coveted Toys Are Still in Stock for ChristmasThe Squishmallows, digital Bitzee pets, video games, and dancing Elmos that will delight kids of all ages this year.
  6. strategist round table
    7 Strategist Editors Discuss the Gifts They’re Getting Their KidsWe infiltrated the brain trust to find the best children’s gifts.
  7. cyber monday 2023
    I’m the Strategist’s Toy Writer, and These Are the Best Cyber Monday Toy DealsDeeply discounted teddy bears and Squishmallows, puzzles, bath toys, video games, and much more.
  8. black friday 2023
    I’m the Strategist’s Toy Writer, and These Are the Best Black Friday Toy DealsDeeply discounted teddy bears and Squishmallows, puzzles, bath toys, video games, and much more.
  9. kids and babies
    The Best (Strategist-Approved) Children’s BooksTwenty-five titles for babies, toddlers, elementary, and middle-school kids.
  10. women’s fashion
    What Are the Best Jean Jackets for Women?Whether you’re looking for new or vintage, cropped, or oversize, light wash or dark wash.
  11. massagers and recovery
    The Very Best Electric Foot MassagersWe talked to athletes, podiatrists, physical therapists, and people with tired feet to find the best electric foot massagers.
  12. don’t dillydally
    10 Things That’ll Definitely Sell Out: From Gohar World to Girlfriend CollectiveIncluding brand-new patterned towels from Dusen Dusen, Spider-Man specs from Warby Parker, and Blondie-themed knits from Hades.
  13. the strategist 100
    The Strategist Toy StoreA comprehensive list of our absolute favorite toys that we’ve written about before.
  14. style
    25 Very Timely Halloween-Costume IdeasFrom the “Planet of the Bass” drama to #Scandoval.
  15. celebrity shopping
    What Marcel Dzama Can’t Live Without“It’s just the tiniest amount of sparkle that gives the drawing a little bit of energy, like a little zest of something.”
  16. october prime day 2023
    I Write About Toys for a Living: These Are the Best October Prime Day Toy DealsAll the best on-sale toys, from Magna-Tiles and LEGO to Barbie and Squishmallows.
  17. women’s apparel
    Ayo Edebiri’s Wide-Leg Jeans Are Back in StockThe previously sold-out jeans are less than $100.
  18. dogs
    The Very Best Dog Food for PuppiesIncluding food for large- and small-breed puppies as well as fresh and affordable options.
  19. dogs
    The Very Best Chew Toys and Treats for Teething PuppiesAll-natural, digestible, and virtually indestructible chew toys for all breeds of puppies.
  20. health
    The 9 Very Best SAD LampsEverything you need to know about buying a light-therapy lamp to treat seasonal affective disorder, a.k.a. SAD.
  21. celebrity shopping
    What Noah Beck Can’t Live Without“I was over there with a chain from who knows where and my neck’s turning green. So as I started to make money, I invested in a better chain.”
  22. dogs
    The 12 Very Best Dog CarriersDog carriers for flying, driving, and running errands around town.
  23. dogs
    The 11 Very Best Dog TreatsAccording to veterinarians, dog trainers, and dog parents.
  24. the strategist 100
    The Strategist’s Menswear 100Our ideal complete wardrobe, from button-downs to boots.
  25. dogs
    The Very Best Car Seats and Harnesses for DogsIncluding options to keep all kinds of pups safe (and cozy) if you’re planning to hit the road.
  26. sports
    The Best Gifts for Pickleball Fans, According to Coaches and PlayersImpress the pickler in your life with something better than a Dink T-shirt.
  27. men’s apparel
    The Best Sweatshorts, According to Stylish Comfy PeopleNon-schlubby pairs stylists, doctors, and Strategist staffers wear.
  28. dogs
    The Very Best Tick Treatments for DogsIncluding oral medications and topical treatments like solutions and collars, plus tools for removing a tick from your pup.
  29. health
    The Very Best MultivitaminsThink of these dietitian-recommended multivitamins as an “insurance policy” for those veggies that sometimes don’t make it onto your plate.
  30. people watching
    What 150 Pickleball Players Wore to Wollman RinkOakleys, Hokas, and lots of Outdoor Voices tennis dresses.
  31. toys
    What Are the Best Costumes and Accessories for Kids Who Love to Play Dress-up?Everything you need to spark their imagination, including wings, capes, jewelry, play silks, and lots of interesting hats.
  32. prime day 2023
    The Best Amazon Prime Day Deals for Babies and KidsDiscounts on everything from car seats to Magna-Tiles.
  33. toys
    The Best Art Supplies for KidsHigh-quality, nontoxic, and washable materials to inspire the next generation of up-and-coming artists.
  34. celebrity shopping
    What Natalie Morales Can’t Live Without“I would consider talking to the people at Cholula to do free ads for them in exchange for Cholula.”
  35. hobby and craft
    The Very Best Metal DetectorsReal-life treasure-hunters weigh in on the best tools for finding priceless relics.
  36. gifts
    The Best Gifts for Outdoorsy Dads, According to Outdoorsy DadsFrom a classy pocketknife to a 30-can cooler.
  37. father’s day 2023
    The Best Gifts for Dad (That Do Good, Too)From a camp chair that funds parkland conservation to coffee beans that benefit the ACLU.
  38. health
    What Are the Best Face Masks for Smoke?As Canadian wildfires burn, millions are being exposed to the dangers of smoke inhalation.
  39. men’s apparel
    The Very Best Men’s ChinosIncluding a vintage-inspired Ralph Lauren option, a classic pair for under $50, and a very on-trend relaxed fit with pleats.
  40. men’s activewear
    The Very Best Men’s Swim TrunksFlattering, comfortable, and quick-drying trunks you can wear both in and out of the water.
  41. hiking and camping
    What to Pack for Summer CampWe talked to camp directors, camp counselors, and parents of kids going to camp about the best things to pack in your trunk or duffel bag.
  42. men’s apparel
    The Very Best Men’s Oxford ShirtsAn oxford shirt isn’t just your average button-down.
  43. wellness
    The Very Best Masks to Wear on an AirplaneDoctors, infectious-disease experts, and parents on the best COVID-19 protection for traveling.
  44. dogs
    The Very Best Harnesses for Every Type of DogAs recommended and tested
  45. kids’ fashion
    The Best Rain Boots for Kids, According to ExpertsKeep little feet dry and comfortable no matter how many puddles they meet.
  46. cleaning
    The 12 Best Natural Cleaning ProductsIncluding all-purpose cleaners and more specific options for the kitchen, the bathroom, and hardwood floors.
  47. sales
    The Robot Vacuum I Bought Instead of Couples Therapy Is $140I use it to maintain a dust- and resentment-free home.
  48. hair treatments
    The Very Best Men’s Hair-Loss TreatmentsExploring the hair-growth treatments that work, the laser treatment that might, and the vitamins that don’t.
  49. garden
    The 7 Very Best Compost TumblersIncluding a “surprisingly weather-resistant” affordable tumbler and “the Boeing 747 of compost bins.”
  50. pets
    21 Best Black-Owned Pet BrandsFrom dog-food seasoning to pet-deodorizing spray.
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