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Gift Guide

  1. painless shopping
    The 17 Best Gifts for Every Type of Person (From ESEA-Owned Businesses)Including gifts for your co-worker that loves to bake, your sister who’s just headed to uni, and your boyfriend who can’t tell retinol from cleanser.
  2. painless shopping
    The 24 Best Gifts for Every Type of Person (From Black-Owned Businesses)Including what to get your hard-to-shop-for cousin, your new boyfriend’s family, and your frazzled colleague.
  3. gifts they might actually want
    The Best Gifts for Coffee Lovers, According to Baristas and Coffee RoastersIncluding German-designed grinders, stylish kettles, and status-y chocolate.
  4. gift guide
    The 31 Best Gifts (That You Can Buy on Amazon) for Every Type of BoyfriendWhat to buy new boyfriends, foodie boyfriends, and boyfriends who suffer two-day hangovers.
  5. painless shopping
    The 31 Best Gifts (That You Can Buy on Amazon) for Every Type of GirlfriendWe recommend the best gifts, from long-term partners to “is it official yet?” girlfriends.
  6. gifts they might actually want
    The 45 Best Gifts for Brothers (That You Can Buy on Amazon)Including what to buy your Depop-savvy little brother, and the brother who grinds his own beans.
  7. gifts they might actually want
    The 31 Best Gifts (That You Can Buy on Amazon) for Every Type of MumIncluding skin care, yoga blocks, and more.
  8. gifts they might actually want
    The 46 Best Gifts (That You Can Buy on Amazon) for Every Type of DadWhat to buy goofy dads, workaholics, and dads who can’t stay out of the kitchen.
  9. painless shopping
    34 Gifts for Every Type of Husband (That You Can Buy on Amazon)Whatever his interests, we’re confident you’ll find a perfect gift in our guide.
  10. father’s day
    21 Last-Minute Gifts That Will Arrive By Father’s DayIf you still haven’t bought dad a present yet, fear no more.
  11. father’s day
    All the Best Father’s Day Gift Ideas (So Far)All of our suggestions for home-run dad gifts for every type of dad this upcoming Father’s Day.
  12. father’s day
    26 Father’s Day Gifts Under £10 (That You Can Buy on Amazon)Including a head massager for tightly wound dads, a book that’ll remind him of the Tate, and an odour-eliminating candle.
  13. mother’s day
    All the Best Mother’s Day Gift IdeasAll of our suggestions for home-run mum gifts, including things that may not be mum-specific but would surely be highly appreciated.
  14. mother’s day
    26 Last-Minute Gifts That Will Arrive by Mother’s DayIncluding gifts for under £10, £20, and £30.
  15. painless shopping
    36 Mother’s Day Gifts Under £20 (That You Can Buy on Amazon)Including garden decor, gifts for Zoom fatigue, and faux flowers.
  16. mother’s day
    The Cheapest, Nicest Mother’s Day Gifts From Expensive BrandsIncluding an entry-level Aesop lip cream, a customizable bottle of Champagne, and a ludicrously luxe bookmark.
  17. something for everyone
    10 Flower Bouquets, Vetted 10 WaysIncluding an interior designer’s favourite, Strategist staff picks, and flowers that will survive an international flight.
  18. one stop shop
    All of the Best Valentine’s Day Gift IdeasFrom the best gifts on Amazon for him or her to the funniest Valentines you can find.
  19. painless shopping
    19 Valentine’s Day Gifts Under £20 (That You Can Buy on Amazon)Including a waterproof picnic blanket and a holy grail eye mask.
  20. painless shopping
    29 Cheapest, Nicest Valentine’s Day Gifts From the Most Expensive BrandsIncluding Gucci incense sticks, a Prada water bottle, and Supreme hand warmers.
  21. gift guide
    Every Holiday Gift Guide From the Strategist UK — in One PlaceAll our best holiday gift ideas — what to get for the hard to shop for, the best gifts under £10, and expert recommendations.
  22. gift guide
    28 Last-Minute Gifts on Amazon for the People You Almost Forgot AboutIncluding suggestions for your kid’s new BFF, your book club’s Secret Santa, and your snack-obsessed colleague.
  23. gift guide
    29 Gifts Under £10 (That You Can Buy on Amazon)No matter whom you’re buying for, these gifts won’t break the bank.
  24. gift guide
    29 Gifts Under £20 (That You Can Buy on Amazon)Including gifts for godsons, great-grannies, and more.
  25. gift guide
    32 Strategist-Approved Stocking Stuffers (That Are Under £20)The products we love that are easy on the wallet.
  26. painless shopping
    The Cheapest, Nicest Gifts From the Most Expensive BrandsIncluding Armani sticky notes and a Prada lunchbox.
  27. gift guide
    33 People With Excellent Taste on the Perfect Gift Under £10.40We asked beauty directors, podcasters, guitarists, and jewellery designers for tasteful (and inexpensive) gift recommendations.
  28. gift guide
    29 Best Gifts for New (and Expectant) Mums, According to New MumsWe asked 23 mothers to tell us about the best gifts they’ve received and the items they would recommend buying for other new parents.
  29. ask a cool person
    The Best Gifts for Long-Distance Couples, According to Long-Distance CouplesFind the best gifts to give your partner, from a couple who’ve been dating for eight months to a couple who’ve been together for 12 years
  30. father’s day
    The Cheapest, Nicest Father’s Day Gifts From Expensive BrandsIncluding a Gucci Airpod case, Armani sticky notes, and Chanel aftershave moisturiser.
  31. stuff we buy ourselves
    The Local Stores We’re Supporting During the Coronavirus OutbreakPompom earrings, restaurant merch, and a bit of booze.
  32. painless shopping
    32 Mother’s Day Gifts Under £10 (That You Can Buy on Amazon)Including a stress reliever for 9-to-5 mums, cosy cashmere socks, and the perfect best-seller for her book club.
  33. painless shopping
    What’s the Best Weighted Blanket to Gift?For anyone on your list who needs a good night’s sleep.
  34. please advise
    Ask Chris Black: What Are Your Favorite Winter Gloves?Three pairs at various prices to keep hands warm, plus Chris’s favorite flannels and some highbrow gift ideas for highbrow teens.
  35. gift guide
    We Found Some Tasteful (Yes, Tasteful) Frozen 2 MerchNothing that lights up or plays tinny songs on repeat.
  36. gifts they might actually want
    The Best Gifts for Astrologers, According to AstrologersIncluding constellation salad plates and Ruth Bader Ginsberg–inspired blouses.