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Gifts They Might Actually Want

  1. painless shopping
    38 Gifts for Every Type of WifeWhatever their interests, we’re here to help.
  2. gifts they might actually want
    19 Valentine’s Day Gifts You Can Buy From ESEA-Owned BusinessesIncluding a delicate pearl necklace, a Barbican-inspired tote bag, and a curated selection of Korean skin care.
  3. gifts they might actually want
    26 Valentine’s Day Gifts You Can Buy From Black-Owned BusinessesFrom a faux-suede bucket bag to a premium spiced rum.
  4. gifts they might actually want
    The Best Gifts for Long-Distance Couples, According to Long-Distance CouplesFind the best gifts to give your partner, from a couple that’s been dating for eight months to a couple that’s been together for 12 years.
  5. gifts they might actually want
    The 51 Best 30th-Birthday Gifts (That You Can Buy on Amazon)Including what to get your friends who love cold brew, composting, and modernist architecture.
  6. recommended by experts
    The 34 Best Gifts for 5-Year-Olds, According to ExpertsIncluding the best craft gifts, the best board games, and the best STEM toys.
  7. painless shopping
    The 40 Best E-Gift Cards for Every Type of PersonWe scoured the internet to find an e-card option suitable for absolutely every type of person (and one that will arrive on time).
  8. gifts they might actually want
    The Best Gifts for 6-Month-Olds, According to ExpertsExpert recommended gifts from board books to teething toys.
  9. gift guide
    Every Holiday Gift Guide From the Strategist UK — in One PlaceAll our best holiday gift ideas — what to get for the hard to shop for, the best gifts on a budget, and expert recommendations.
  10. painless shopping
    The 47 Best Gifts for Brothers (That You Can Buy on Amazon)Including what to buy your Depop-savvy little brother and the brother who grinds his own beans.
  11. gifts they might actually want
    35 Strategist-Approved Stocking Stuffers (That Are Under £20)The products we love that are easy on the wallet.
  12. painless shopping
    The 28 Best Gifts for Sisters (That You Can Buy on Amazon)From the sister who has a vinyl collection to the sister who’s still a kid at heart.
  13. painless shopping
    The 47 Best Gifts (That You Can Buy on Amazon) for Every Type of DadWhat to buy goofy dads, workaholics, and dads who can’t stay out of the kitchen this Christmas.
  14. painless shopping
    The 33 Best Gifts (That You Can Buy on Amazon) for Every Type of MumIncluding skin care, yoga blocks, and more.
  15. gifts they might actually want
    The Best Gifts for Plant People, According to Plant ExpertsFrom stylish planters and pots to essential gardening tools.
  16. strategist investigates
    The Christmas Toys to Buy Before They Sell Out, According to Toy ExpertsWe asked toy-trend experts about the hottest toys of 2021 (and when to buy them in time for Christmas delivery).
  17. gifts they might actually want
    The Best Gifts for Coffee Lovers, According to Baristas and Coffee RoastersIncluding German-designed grinders, stylish kettles, and status-y chocolate.
  18. recommended by experts
    The 42 Best Gifts For 3-Year-Olds, According to ExpertsIncluding the best musical gifts, the best clothes, and the best puzzles.
  19. gifts they might actually want
    The Best Gifts for Astrologers, According to AstrologersIncluding constellation salad plates, herby candles, and highly-loanable astrological tomes.
  20. gifts they might actually want
    The Best Gifts for Star Wars Fans, According to Star Wars FansIncluding the best gifts for Chewie fans, Ben Solo apologists, and those who could make the Kessel Run in less than 12 parsecs.
  21. gifts they might actually want
    The Best Skin-Care Gifts, According to Beauty EditorsWe asked nine experts, from dermatologists to beauty editors to cosmetic chemists, for the gifts they’d give to a discerning skin-care fan.
  22. gifts they might actually want
    The Best Gifts for Drag Queens, According to Drag Queens“Nothing better than some easy slip-on (but somewhat sturdy slippers) after a long day in fuck-me pumps.”
  23. gifts they might actually want
    The Best Gifts for Tarot Readers, According to Tarot ReadersWe asked everyone from mediums to professional tarot readers for their recommendations on crystal wands, chakra candles, and tarot courses.
  24. gifts they might actually want
    The Best Beauty Advent Calendars to Buy Before They Sell OutThere’s no doubt a beauty advent calendar makes a great gift to any beauty lover in your life, but which ones are really worth it?
  25. painless shopping
    The Best Advent Calendars for Every Kind of PersonWe’ve rounded up the best Advent calendars for every kind of person (and pet) in your life, whether they’re a plant lover or a cheese aficionado.
  26. recommended by experts
    The Best Baby-Shower Gifts, According to ExpertsSeven baby experts recommend the best gifts for the mum-to-be in your life.
  27. gifts they might actually want
    The Best Gifts for People Who Love Pasta, According to Pasta ChefsIncluding tools, merch, and giftable pantry items.
  28. gifts they might actually want
    The Best Subscription Services for Every Kind of PersonThe perfect subscription gifts for every type of person in your life, from cheese connoisseurs to aspiring plant parents.
  29. gifts they might actually want
    The Best Housewarming Gifts, According to Cool Homeowners (and Renters)From candles and preserved flowers to bath towels and throws.
  30. gifts they might actually want
    36 Best Gifts for New (and Expectant) Mums, According to New MumsWe asked 23 mothers to tell us about the best gifts they’ve received and the items they would recommend buying for other new parents.
  31. gifts they might actually want
    The Best Gifts for Whiskey Drinkers, According to BartendersFrom distillery tours to the best books for whiskey lovers.
  32. gifts they might actually want
    The Best Gifts for Frequent Travellers, According to Frequent TravellersIncluding packing essentials, in-flight accessories, and travel apparel.
  33. gifts they might actually want
    The Best Gifts for Writers, According to WritersIf you’ve got a writer in your life, a notebook is not your only option.
  34. gifts they might actually want
    The Best Gifts for Artists, According to ArtistsWe’ve reached out to several artists – from sculptors, painters, illustrators, and even a curator – to help you choose the perfect gift.
  35. father’s day
    17 Father’s Day Gifts You Can Buy From Black-Owned BusinessesNo matter your dad’s taste, consider supporting a Black business this year.
  36. gift guide
    We Found Some Tasteful (Yes, Tasteful) Frozen 2 MerchNothing that lights up or plays tinny songs on repeat.
  37. trust me i should know
    One Board-Game Designer on His 9 Favourite Games to Give“My favourite board games to give have a certain kind of alchemy that brings out the best in people.”