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This Thing’s Incredible

  1. this thing’s incredible
    I Finally Found a Sustainable Toothpaste That Actually Protects My TeethYou get a sustainably packaged duo of toothpaste tubes, one for the day, and one for the night, plus a bamboo toothbrush.
  2. this thing’s incredible
    I Forsook Fenty for This Creamy, Glowy Too Faced ConcealerWhenever I post a selfie wearing it, I receive compliments — and when I tweet my love for the product, my mentions fill with women who feel the same.
  3. this thing’s incredible
    This Quinoa Conditioner Quenches My Afro Hair Like No OtherThe best thing? I’ve had the same results every time I’ve used it.
  4. this thing’s incredible
    This Magical Grout Paint Fixed My Botched Bathroom Tiles“After I was done, multiple people immediately slid into my DMs to ask me where they could buy it themselves (you’re welcome, Amazon).”
  5. this thing’s incredible
    This Natural Deodorant Is the Most Effective I’ve Ever UsedAnd it smells as good as Glossier You.
  6. this thing’s incredible
    These TikTok-Famous Leggings Far Surpass My LululemonsFrom Lizzo to my FYP, the leggings were everywhere.
  7. this thing’s incredible
    This £14 Solar Fountain Turns My Garden Into a Veritable North London VersaillesI’ve sent proud photos to every group chat — from a patio-gardening friend in Stoke Newington to a rooftop gardener pal in St Gilles.
  8. this thing’s incredible
    I’m a Craft Brewer, But I’m Seldom Without This Alcohol-Free LagerWhether I’m heading to a picnic or standing by the window at sunset, I crack open the golden bottle and everything temporarily feels like a holiday.
  9. celebrity shopping
    Model Adwoa Aboah’s Favourite Journal Is This £4 Notebook“Its simple lined pages are all the prompt my mind needs to go in any direction I feel like going in.”
  10. this thing’s incredible
    It’s Painfully Expensive, But This Toner Made My Hyperpigmentation History“Friends and family were constantly complimenting me on my skin’s glowiness.”
  11. this thing’s incredible
    This Lampshade Is a Philips Hue Dupe (for a Third of the Price)A chameleonic lampshade that made our house a home.
  12. this thing’s incredible
    This Dinky Clip-On Lamp Lets Me Read in Bed (and Doubles as a Ring Light)Controlled by touch, the lamp offers three light tone options: white, warm yellow, and a mix of the two.
  13. sleep week
    I Wear My Grace Eleyae Bonnet Both to Bed and on Zoom CallsIt keeps my hair healthy and functions as a part-time hat.
  14. sleep week
    After Years of Hunting for the Perfect Earplugs, It Turns Out They’re Under £5They come on train journeys in case I need a nap; they’re a crucial travel partner on long-haul flights to block out the babies.
  15. sleep week
    My White Sheets Stay Free of Self-Tanner Thanks to This Silky Sleeping BagMy boyfriend hardly even notices when I’m sleeping in it.
  16. sleep week
    This Latex Pillow Is So Good, I Take It on HolidayThe thought of being separated from my pillow for even one night fills me with dread.
  17. sleep week
    These £14 Silk Pillowcases Afford Me Cut-Price Elegance (and Frizz-Free Hair)When I first opened them, the silk was so shiny it made my old silk pillowcases look like crêpe.
  18. sleep week
    This Magical Buckwheat Pillow Eases My Neck Cramps, Back Pains, and InsomniaIt’s been a lifesaver this year through quarantine, as I’ve spent a record number of hours simply lying in bed.
  19. sleep week
    This Alarm Clock Gives Me Two Extra Hours of Sleep Every NightIt’s deliciously retro in style, and small — about the size of a pound of butter but light as a feather.
  20. sleep week
    I Tell Anyone Who Will Listen About This Sleep-Granting Body CreamMy sleep app has the proof.
  21. sleep week
    No Matter How I Toss and Turn at Night, This Stylish Bonnet Simply Doesn’t ShiftThis bonnet has added inches to my hair.
  22. sleep week
    I Buy These Heated Eye Masks in Bulk, and Float Away in Relaxation Before BedI always have some in my bedside drawer to comfort me in times of need, and I take them on holidays now too.
  23. this thing’s incredible
    This £35 Argos Printer Has Turned Me Into Somewhat of an EvangelistWhen I posted about the printer on Instagram, ten people instantly responded, asking for the name of the model so that they too could purchase it.
  24. this thing’s incredible
    I Buy This (Unsmudgable, Practically Self-Writing) Pen in Multiples of 10“This pen will never smudge unless you deliberately try to do so immediately after writing.”
  25. this thing’s incredible
    These (Cheaper-Than-Uniqlo) Leggings Kept Me Warm During a Parisian WinterEven better, they don’t look like thermals: At a glance they just look like the activewear you’d schlep about in at home.
  26. this thing’s incredible
    This Nonalcoholic Nightcap Looks and Tastes Not Unlike an Old-FashionedIt feels like a grown-up goodnight drink — not as grandmother-y as herbal tea but less likely to induce a hangover than a traditional nightcap.
  27. this thing’s incredible
    This Sonic Toothbrush Makes My Kids Actually Want to Brush Their TeethFor the first time in years, I didn’t have to block the bathroom door to stop them scurrying out and hiding in their room.
  28. this thing’s incredible
    My Husband’s Bicycle Looks More Like Sculpture Thanks to This Clever StandCombining vertical storage with the ease of a floor stand, it displays his bike as the latest objet in our home full of actual artworks.
  29. this thing’s incredible
    I Buy Up to 8 Bottles a Go of This (Hard Water–Defeating) Shower SprayThe tagline is “just spray and walk away,” and it’s true.
  30. this thing’s incredible
    This Cordless Vacuum Makes Cleaning My (Creaky, Dusty) Berlin Flat a DelightIn the three years I’ve sworn by the CX7, it’s proved its worth again and again by making quick clean-ups quick again.
  31. this thing’s incredible
    I Could Never Blow-dry My Afro Hair – Until I Bought This HairdryerIt was the Amazon reviews that eventually made me buy it. I saw fellow Back women raving about its efficiency and how easy it was to use.
  32. this thing’s incredible
    This Yoga Pillow Fixed My Posture (and Also Works As a Mini-Couch)Within 24 hours of it arriving, I’d used my bolster to stretch my back and prop up my laptop, and I’d fallen asleep sprawled out over it in bed.
  33. this thing’s incredible
    Playing Animal Crossing Is the Closest I’ve Come to Taking a Vacation This YearAlmost as good as an island getaway.
  34. this thing’s incredible
    I Give These 19th-Century German Bath Salts to Everyone I KnowThe handwritten logo is the signature of Herr Kneipp, a Bavarian priest who shook up Germany in the 1850s.
  35. this thing’s incredible
    This 3-Step Curl Kit Converted Me After the First WashMy curls were full and defined: I had compliments from friends when we first met up at the pub after the end of lockdown.
  36. this thing’s incredible
    This £5 Collapsible Diffuser Gives Me Instagram-Worthy CurlsIt’s made of rubber, so I’m able to take it with me when sleeping over elsewhere or after showering at the gym.
  37. this thing’s incredible
    This Serum Makes My (Almost) 40-Year-Old Skin Look 25I’ve been using the serum for 12 years now and have stopped only once.
  38. this thing’s incredible
    I Cook Sourdough, Soups, and Stews in this £25 Le Creuset DupeThe starter Le Creuset that’ll be with you for life.
  39. this things incredible
    I Finally Found a Nonalcoholic Champagne — and It’s a Fizzy Tea“Birthdays saw me gifted with bottles of nonalcoholic spirits, but I couldn’t very well drink them neat from a Champagne flute.”
  40. this thing’s incredible
    This (Positively Scandinavian) Flat-Pack Desk Slots Together Like a JigsawIn the five months since I have owned it, I have convinced two friends who are also working from home to invest.
  41. this thing’s incredible
    My 6-Year-Old Prefers This Goofy Plastic Bowl to All Other ToysAnd best of all, it’s battery-free.
  42. this thing’s incredible
    I’m a Male Model With Dermatitis. This Is The Only Product That Works.The first time I used it, it was revelatory. It took away the irritation that made me want to touch my sore patches, and helped with blackheads too.
  43. this thing’s incredible
    This Robot Vacuum Cleans the Flat Better Than My Family Members Ever CouldIts suction power is strong enough to swallow an ankle sock whole.
  44. this thing’s incredible
    I Buy These Trainers (Worn by Shaolin Monks) in MultiplesThey stay looking fresh, whites white and colours sharp, longer than any pair of Converse.
  45. this thing’s incredible
    This Tiny Desk Is £50 and Looks Like It Costs (at Least) Three Times the PriceI bragged about my new setup on Instagram, and, within minutes, several other working-from-home friends DM’d me to ask where they could buy it from.
  46. this thing’s incredible
    This 5-Inch-Wide Cutlery Holder Stores 36 Knives, Forks, and SpoonsThe unit stores the same amount of flatware as a standard holder but takes up less space, courtesy of a simple trick: building up, instead of across.
  47. this thing’s incredible
    I Use This £7 Grinder Every Day to Perk Up My Soba Noodles and Ice CreamA spritz of sesame reminds me of growing up in Singapore.
  48. this thing’s incredible
    Like Strategist Readers, I Too Buy This £12 Gel Moisturiser on RepeatThe cooling sensation feels like dunking my head in Tooting Bec Lido.
  49. skin week
    The French Lotion That Banished My Winter AshinessWhen I posted it on Instagram, four friends DM’d to sing its praises, too.
  50. skin week
    Every Finnish Person I Know Uses This Supermarket MoisturizerThe £30 moisturiser is a hit in Helsinki, where winters reach -25°C
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