If you’re looking for the most powerful hair dryer or the handiest chef’s knife, those things can be easy enough to find. Other objects of desire are a little more taste-based. What’s the next status water bottle or hand wash, for instance? Chris Black (he’s a partner at brand consultancy Public Announcement) is here to help, in the form of a regular column. (If you have a burning question about the next fanny pack or Noah rugby shirt, drop us an email with the subject line “Ask Chris” at firstname.lastname@example.org.)
What types of clothes would you suggest to a man (well) over 50 who wants to update his casual wardrobe?
Funnily enough, I just had a long discussion about this with a friend’s dad when we ran into each other in Istanbul. Over an ice-cold bottle of Uludağ Premium Sparkling Natural Mineral Water, he explained that he never felt truly comfortable shopping, and therefore his default setting was ultracasual. I told him, as I will now tell you, stick to classics, make sure it all fits well, and swag out, baby! Age ain’t nothing but a number.
Sid Mashburn’s trench coat is filled with the leftover cashmere fuzz (!!!) collected while making sweaters. A proper trench that can also keep you warm? Brilliant and chic! Sid Mashburn also makes a less expensive nylon version that looks just as sharp. [Editor’s note: This price doesn’t include shipping fees.]
Men of a certain age often make errors with footwear when trying to seem young and hip. Some might advise Converse Chuck Taylors to complete this outfit, NOT I. I still have PTSD from when every rich older guy with a young girlfriend and a David Yurman bracelet was wearing those John Varvatos washed-canvas laceless Converse. Yikes. A man of your stature should wear a pair of proper shoes. These Church’s brogue boots are elegant but outfitted with a big-boy shit-kicker commando sole. Suitable for all occasions.
A handful of my friends and relatives are turning 30 over the next few months. I need to get gifts for each and want them to be slightly more special than your normal knick-knack or bottle of Veuve. Any ideas?
I hope your friends and relatives have good taste! I agree a £45 bottle of Veuve isn’t unique. But if the birthday girl/boy loves the sauce, get them a proper vessel to enjoy it from. A set of two Baccarat Clear crystal Harmonie tumblers will make any spirit taste better.
In that same vein, you cannot go wrong with a clear Aalto Vase. Introduced in 1937 at the World’s Fair, the wild shape is iconic and looks great in most settings.
It’s always nice to receive a print or exhibition poster from an artist you like. I would love it if someone gave me this “Mark Leckey, Fiorucci Made Me Hardcore” limited-edition signed print from Leckey’s exhibition at the Tate Britain. Anyway, pick something appropriate, get it framed, and make someone so happy that they forget they are turning 30. [New Found Glory voice: “Cause it’s all downhill from here …”]
What do you look for in a winter scarf? I’m interested in something simple but cozy.
Cashmere, baby. I only want luxe fabrics touching my sensitive neck. But, a scarf is also an excellent opportunity to get a little funky, an easy way to play with prints and colours. Let’s … explore.
A version of this story originally appeared on the Strategist US.
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