This hair-repairing mask from Olaplex first featured in our story on the best hair masks (according to experts), where we learned that it’s not only for the colour-treated among us. “Whether they have thin hair or curly hair, it’s so versatile, I would definitely recommend it to anyone who feels like their hair is compromised in any way,” says Ash Fritzler, master stylist at the Bird House salon, who’s seen the transformation this formula can bring to her clients with once-a-week use. (And, by the way, “even pollution exposure can compromise hair integrity.”) It’s now £23, down from £32 (almost a third off).
Developed by chemists, Olaplex uses a patented bond-building technology that is said to reconstruct the hair at the strand level, so that the products don’t just soften your hair but actually help rebuild the damaged parts (though the sulphate- and paraben-free formula can certainly make all hair types softer and shinier). Dhiran Mistry of the David Mallett salon recommends the mask as a general powerhouse: “It will help reform shattered hair bonds,” as he puts it.
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