deal of the day

Some (Expert-Recommended) White Company Towels Are 20 Percent Off

Photo: retailer

When we asked eight experts for their tips on the best towels, three of them named the White Company as their go-to brand. Alex Stedman, editor of the Frugality, told us that she gets towels from the White Company whenever budget allows (or when she can have people chip in for a birthday). “Quality-wise,” says Alex, “you get what you pay for and every time they come out of the wash they feel like new.” John Robertson agrees — he’s the editor the Everyday Man, and calls the White Company his favourite retailer for linen and towels. “All of their products are great quality, hard wearing, and — most importantly — soft to touch.”

We spotted the Egyptian cotton bath towels – in white – on sale at Selfridges for 20 percent off. They’re now £26, down from £32. When we cross-referenced the sale, we noticed that they’re still full price at the White Company’s site, so it’s a significant saving.

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The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

Some (Expert-Recommended) White Company Towels Are on Sale