When we asked eight experts for their tips on the best towels, three of them named the White Company as their go-to brand. Alex Stedman, editor of the Frugality, told us that she gets towels from the White Company whenever budget allows (or when she can have people chip in for a birthday). “Quality-wise,” says Alex, “you get what you pay for and every time they come out of the wash they feel like new.” John Robertson agrees — he’s the editor the Everyday Man, and calls the White Company his favourite retailer for linen and towels. “All of their products are great quality, hard wearing, and — most importantly — soft to touch.”
We spotted the Egyptian cotton bath towels – in white – on sale at Selfridges for 20 percent off. They’re now £26, down from £32. When we cross-referenced the sale, we noticed that they’re still full price at the White Company’s site, so it’s a significant saving.
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