Cult Beauty are running a payday sale today only. There’s 20 percent off practically everything (we briefly tried the code on Aesop, Sunday Riley, Charlotte Tilbury, Drunk Elephant and Milk — Milk is the only brand not covered). So, it’s a good time to pick up some premium skin care — we suggest Drunk Elephant’s C-Firma Day Serum. Dermatologists and beauty experts have recommended the vitamin C serum to us. Unlike other vitamin C serums, C-Firma’s packaging is both airtight and completely opaque — things dermatologists say you should look for when choosing a serum because packaging like this helps to keep the vitamin C from exposure to water, light, or oxygen (all of which degrade it).
Strategist UK contributor Natalya Lobanova is also a fan. She writes: “Every time I run out of this serum I try to put off buying a new one — parting with £67 for a single skin-care product always feels a little painful. I try to convince myself that I don’t need it, that my skin is fine without it. Then a few weeks later, with some dark pigmentation spots that just won’t fade, weird dry patches, and far bumpier skin texture, I place another order.”
The serum is a healthy 20 percent off at Cult Beauty for one day only: It’s £53.60, down from £67. One last enticement? As the purchase is over £50, you can avail yourself of two free samples at checkout: The current options include Davines, Le Labo, and Huda Beauty.
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