not a professional. just crazy.

I Found A Solid Dupe for My Gut-Wrenchingly Expensive Christophe Robin Hair Mask

Photo: Courtesy of Rio Viera-Newton.

Hand to heart, I have absolutely zero regrets about dying my dark brown hair icy platinum. I found change totally exhilarating and, I’ve got to say, the colour suited me extremely well. Having said that, I went back to my natural colour eight months ago, but my texture and moisture levels have not quite yet recovered. Two things have helped move the process along, though: Getting monthly trims, and keeping a bevy of products that deeply nourish, moisturize, and condition my hair in my shower caddy. As my colourist Emaly Baum says: “Half the battle is at home.”

I’ve written before about my obsession with just about everything Christophe Robin: His Prickly Pear Recovery and Baby Blonde Mask are two of the best hair-care products I’ve ever used, end of story. After applying either of these masks, my hair is smoother, silkier, intensely moisturized, and air dries like a dream. But it is a painful kind of love: Christophe Robin hair care is very, extremely, gut-wrenchingly expensive. Because of this, I constantly keep my eyes peeled for masks that are cheaper, but equally — or almost equally, who are we kidding here — effective.

Over the past few months, I noticed that Briogeo’s Don’t Despair Repair Mask was mentioned again and again on various Into The Gloss Top Shelf articles, had become a best-seller on Sephora’s website, and was often praised in our very own Facebook community “The Beauty Group.” It felt like the universe was telling me to try it out, so I listened.

And I’m glad I did, because I fell in love! Over time: Every review I read (and the instructions on the box, for that matter) made it clear that this was a product you had to use multiple times before seeing results, which I found extremely true. I wasn’t mesmerized after the first time I used it (it wasn’t bad, just not game-changing), but after about four uses, I noticed my hair felt smoother and less tangled, and was air drying beautifully, instead of turning from wet into a scary broom.

Briogeo Don’t Despair, Repair!™ Deep Conditioning Mask

I was especially delighted because this mask, which is formulated with rosehip and argan oils, algae, and biotin, replicates the thing I love most about the Christophe Robin masks — the ability to moisturize my sad hair without creating any heaviness (which many ultra-moisturizing masks, like Oribe’s Moisture Mask and Gisou’s Honey Mask, do). It has not weighed my bob down in the least, and is a lot more moisturizing than any of the other non–Christophe Robin masks I’ve tried in the past, like Ouai’s Hair Mask.

I’ve been using the Briogeo mask twice a week for about a month now; after shampooing, I run about a teaspoon amount (enough for anyone with a bob) through my hair and let it sit for ten minutes. And my hair has never been so low maintenance — texture sprays, oils, and leave-in conditioners have become basically superfluous. While I know the mask’s £30 price is not cheap, it is a whole lot cheaper than the £54 price tag of the Christophe Robin mask, and it truly is very nearly as good as that more expensive product. So if you’re a bleach victim, or just have perennially, annoyingly dry hair, consider making it your new best friend.

A version of this story originally appeared on the Strategist US.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

I Found the Perfect Dupe for My Pricey Christophe Robin Mask