deal of the day

A Curly Hair Expert’s Favourite Curl Cream Is on Sale (But Selling Fast)

Photo: retailer

Plant-based, curl-focused hair-care brand Bouclème is seldom on sale, so we were pleased to see there’s now 20 percent off across most of the range at Look Fantastic. Don’t dillydally though — one of the on-sale products is now sold out (Bouclème’s Intensive Moisturizing Treatment).

When we spoke to six curly hair experts about their favourite products, Shannon Fitzsimmons, a.k.a. @ukcurlygirl, influencer, and founder of natural-hair-care company O So Curly, specifically recommended Bouclème’s curl cream. Fitzsimmons recommends this Bouclème curl cream for hair with low porosity, and says that it’s “the only product my hair takes form to.”

She continues, “I can finger-comb the product in and be left with beautiful ringlets.” She applies the curl cream on top of a leave-in conditioner (she recommends SheaMoisture Jamaican Black Castor Oil leave-in conditioner) and loves the citrusy scent. Fitzsimmons stresses that those with finer curls should use less of this product at a time, and those with thicker hair should use a larger amount.

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A Curly Hair Expert’s Favourite Curl Cream Is Now on Sale