When we asked beauty insiders about the best dry shampoos, four of our experts name-checked Living Proof as a favourite. “MIT scientists actually worked to formulate this dry shampoo,” said Kathleen Hou, beauty director at the Cut. “This is one of the rare ones that actually makes your hair feel truly clean, and it’s the best if you really can’t wash your hair. It makes your hair look great and adds a little volume too, so you really do look like you washed your hair.” It’s now 20 percent off at Look Fantastic (£15, down from £19).
Dancer and model Danielle Peazer is also a fan, saying she always used to buy whichever dry shampoo was cheapest, but found she got a lot of residue on her dark, curly hair: “This doesn’t sit on my roots or make my hair feel chalky, and I love that it doesn’t come out white, which is important for someone with dark hair like me.” Jenny Richardson, a senior colourist at FOUR London, adds, “It’s my go-to in an emergency, even if my hair is just limp and not unwashed. It has a lovely light, clean scent and is ideal for all hair types. It’s silicone-free and safe for colour and chemically treated hair.” Beauty journalist Ayesha Muttucumaru, who has thick, dark hair, says, “It’s the anti-dry shampoo! It’s not heavy, and it gives a hard-working refresh.”
By the way, if you’d like more deals and discounts, be sure to sign up for our weekly sales newsletter, here.
The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.