Here at the Strategist UK, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)
And while we’ve written about styling tools and hair products before — including the best hair dryers, the best flat irons for our US readers, and the best curling irons — here, we’ve rounded up the best hair straighteners, as praised by the most enthusiastic reviewers on Amazon.
Best-rated hair straightener
With 4.6 stars across more than 7,500 ratings, the ghd straightener is beloved by customers with long hair, thick hair, and damaged hair. What sets them apart from the competition? For 350 people, it’s the quality feel of the ghd straightener — many of them describe it as durable or reliable and say that it gives their hair a smoother ‘finish’ than any other brand. One customer says hers has withstood over 16 years of regular use and is still going strong.
For another 250 reviewers, it’s that the ghd straightener is easy to use for all kinds of styling, including curling. Customers compliment its rounded barrel, fast heat-up time, consistent temperature, and an extra-long 2.7-metre cord. Admittedly, the ghd straighteners are among the more expensive options on Amazon. But hordes of positive reviewers attest to ghd’s value: 400 customers say it’s worth the investment, 80 say they wouldn’t consider buying any other brand, and 100 people say they would recommend ghd to anyone. It’s worth noting that this listing does have some prominent negative reviews, including concerns about the authenticity of the product. However, the products are sold and shipped from the Amazon UK store, which is an official ghd stockist and has received four- or five-star reviews from more than 90% of buyers. The straightener is dual-voltage, has an automatic 30-minute shutoff function, and comes with a two-year manufacturer warranty.
Best-rated (less expensive) hair straightener
This Remington hair straightener is a real crowd favourite on Amazon — it currently tops Amazon’s best-seller list in the hair-straighteners category, with 4.7 stars across more 2,600 ratings. According to customers, the main drawcard is affordability. The Remington straightener offers many of the same features and functions as our best-rated pick but with a £20 price tag. More than 700 positive reviewers compliment the value for money, including one who describes the straightener’s price as “mind-blowing” for the quality and dozens who say that the straightener outperforms more expensive models. For one reviewer, who has afro hair and says that they’ve spent lots of money on hair products in the past, this affordable styling tool is the best they’ve ever used. They use it on their own hair and their daughter’s hair, say it works well on wiry root growth and frizz, and that it’s cut down their styling time by half. Hundreds of reviewers with very thick or very curly hair say it works well for them too, while others mention benefits ranging from fast heat-up time to snag-free straightening and good-quality plates. This straightener is dual-voltage and has an automatic 60-minute shutoff function.
Best hair straightener for temperature control
If you worry about applying high heat to your hair, you’re not alone: Plenty of Amazon buyers are searching for straighteners with adjustable and lower-temperature options. This Kipozi straightener can be adjusted between 75 and 230 degrees Celsius, a wider range and significantly lower minimum than any other brand on this list. (The straightener includes preset temperature suggestions that you can select based on the health of your hair.) This seems to make it a great all-rounder: Comments indicate the straightener is equally well-loved by those with fragile, damaged hair as those who like to style with very high heat. And there are plenty of additional compliments about the fast heat-up time, useful LED temperature display, and dual purpose for curling. (One small drawback being that you have to switch off the straightener at the outlet if you want to turn off the temperature display.) According to 12 reviewers, regardless of temperature setting, this straightener leaves their hair feeling particularly sleek. One of them adds that the soft finish makes their hair look freshly washed, even when it’s not. With 4.6 stars across 1,200 ratings, the Kipozi straightener has certainly built up a devoted fan base for its effectiveness as well as its price point. Nearly one out of five reviewers compliments the value of the product, which, according to 200 customers, makes it a great alternative to the ghd. The straightener is also dual-voltage and comes with an automatic 60-minute shutoff function.
Best wide-plate hair straightener
With a whopping 4.8 stars, this wide-plate straightener is another highly rated option from Kipozi. It shares the same temperature and safety features as the Kipozi straightener described above but has a 4.5-centimeter-wide plate intended to straighten more hair more quickly. It’s no surprise, then, that 50 people say that the straighteners allow them to style quicker than they have in the past. (One reviewer says that the straighteners have cut their styling time by half, while two others say that they can now straighten their shoulder-length hair in three to five minutes.) Although not everyone will get such quick results, a further 50 customers say that it’s great for thick hair, while four customers with self-described “stubborn” hair say that it works perfectly for them. Price is another perk. One reviewer, who says that they did hours of research before buying, says that these are a steal for a solid ceramic straightening iron. In their words, the first time they used the straightener, they marveled at both the ease and the quickness. Apparently, a single straightening session will also keep their dense, wavy hair straight for several days, with minimal touch-ups.
Best wide-plate straightener for thick hair
This Remington wide-plate straightener attracts a lot of the same praise as the Kipozi wide-plate straightener but with more-emphatic support from buyers with thick hair. Indeed, there are glowing reviews from 150 people with thick hair — including people with (in their words) butt-length hair, “THICK THICK” hair and “excessively” voluminous hair. For 90 Amazon UK customers, this is also the best hair straightener they have ever used. (No wonder it has 4.7 stars from more than 1,000 ratings.) As well as being powerful and quick to use, this straightener also holds up well compared to expensive substitutes. One happy buyer reports that they switched to this brand after 15 years of using an expensive straightener — they say the condition of their hair is now better than it has ever been, and for the first time, their hair even stays straight in the rain. Another woman, with natural hair, adds that much more expensive styling tools have never gotten her hair so straight so quickly. There are even two separate reviews from men who say they bought this straightener for their wife as a gift and it was good enough that their wife put the ghd back in its box. The straightener has a 60-minute automatic shutoff, dual voltage and a three-year customer guarantee.
Best hair straightener for frizzy or textured hair
Hair-straightener brushes can be a great alternative to traditional straighteners, especially if you’re tired of having to blow-dry your hair to loosen it before straightening. Many of the top reviews come from buyers with coily, kinky, or frizzy hair, and several customers recommend the brush for loosening coils in natural and afro hair as well as straightening outright. One of those reviewers, who likes to swim several times a week, bought the brush in order to save time and reduce frizz. It worked on both counts: She says that the brush straightens her hair in no time at all, makes styling feel less like a chore, and leaves her hair with a nice bounce. (As this reviewer reports, it’s important to note that straightening brushes will not make hair quite as straight as a flat iron, so they’re not the best choice if you’re going for a poker-straight style.) Another top reviewer — who says they had never written a review before but felt compelled to write this one — says that this brush was a game-changer for their afro, allowing them to keep it sleek without fully straightening any pieces of hair. With 4.3 stars overall, the compliments keep coming: 40 people say that the brush is easy to use, and several appreciate the heat-resistant glove and pouch that are included with it. And guess what? According to another reviewer, this is the perfect styling tool for a long, wild beard — he says that he 100% recommends the brush and that it takes only one pass over the beard to get it looking tidier. In his words (with five exclamation marks) where has this thing been all of my bearded life?
Best hair straightener for shine
If you’re after a shinier finish, this might be the straightener for you: Nearly 300 Amazon customers who bought the Remington Shine Therapy described their hair as shinier, glossier or sleeker after using it, while 35 described their hair feeling silky. The straightener has 4.6 stars from 3,300 ratings and, according to Remington, is made of ceramic plates infused with conditioners and Moroccan Argan Oil. For one reviewer, this means that the smooth plates glide through her hair, and, since switching to this straightener, even her hairdresser has commented on how strong and shiny her hair looks. Another ten say that this straightener makes them look like they just left the salon, and one reviewer (a professional hairdresser herself) gives these straighteners a “ten out of ten” for how well they work on her curly, Afro-Caribbean hair. Apparently, this is also a godsend product for people with a fringe. One buyer says their fringe used to curl up at the slightest hint of sweat or rain — now, she says, it stays straight for days. The straightener is dual-voltage and automatically shuts off after 60 minutes.
Best two-in-one curling iron and straightener
Although it’s possible to curl hair with any of the straighteners on this list, the over-the-shoulder, twist-and-flick approach can be difficult to master. If you’re intending to use your straightener for regular curling, this two-in-one styling tool comes highly recommended by women with all hair types, including thick and frizzy hair. It has a “helical”-shaped barrel (imagine a strand of DNA) which claims to make the process of curling more straightforward. And certainly, nearly 100 customers report that the straightener is particularly easy to use, with several buyers saying that it curls hair as well as a ghd and provides excellent hold. With 4.5 stars across 1,200 ratings, it’s also popular with the regular straightening crowd, and dozens say that the straightener glides through hair easily and effectively. An added bonus, according to 25 customers, is that the straightener is relatively small and lightweight. Since it’s also dual-voltage, this could make it a great option for people who travel regularly (it comes with a pouch and an insulated case for this exact purpose). It has a 60-minute automatic shutoff and, according to reviewers, comes with a five-year customer guarantee.
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