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What Strategist Readers Are Buying: Fancy Toothpaste and Neck Massagers

Photo: Courtesy the retailer

Welcome to Your Shopping Cart, wherein we break out the top-ten products that you, devoted Strategist UK readers, all bought in droves. Think of this as the tl;dr of the Strategist UK: If your like-minded brethren are buying these items, maybe you’d like to as well.

Our second monthly roundup of the stuff Strategist UK readers have bought sees some continued love for the in-flight foot sling and the almost-Scandi trouser from Amazon’s in-house label. But there’s been some new entries, too, many of which have a distinctly gift-giving feel to them, like a handy doodad for watering plants and a board game that would be a perfect gift. If you’re looking for more inspiration, hit up our gift-guide hub to find something forliterallyanyone.

The SleepyRide Airplane Footrest was the most-bought item on Strategist UK in November, and it’s the most bought this month, too. Turns out a whole lot of people want to feel fancy in economy class at the moment.

Photo: Jeanne Sutton

Everyone’s been talking about Amazon’s UK fashion label find. Contributor Jeanne Sutton writes that their tapered jersey trousers are perfect for any situation — networking drinks, coffee with a mate, even a Sunday shop in Lidl. They’re a U.K.-only purchase (which has left our U.S colleagues a bit miffed) and the second-most-purchased item on the site this month (they also do a great denim jacket).

The Scheurich Bordy Watering System (or ‘Plant Doodad’, as we have taken to calling it in the Strategist offices) has helped writer and plant parent Coco Khan stop killing her plants. ‘The soil only extracts what it needs, and so the risk of overwatering is eliminated. In effect, your plant is self-watering, leaving you to do other things that don’t cause you to have an existential crisis about motherhood’. It would make a great present for a greenish-fingered friend.

The Trtl travel pillow has been bought in droves this month. When travel writer Emma Cooke first told us about it, she said the pillow – which is actually more like a padded scarf – was initially a gift for her boyfriend but soon found its way into her possession. Emma discovered it after a series of lengthy deep dives on the internet and says it’s the comfiest pillow she’s ever used.

This back massager is compact — about the size of a throw pillow — and something of a cult item in L.A., where writer Natalie Toren first saw it at the home of a designer friend. It’s gone up three places to No. 5 this month. Maybe you’re all working too hard.

Our beauty writer Rio swears by this Weleda body wash. She picked it up in Whole Foods (of all places) when she was looking for a nourishing body wash after a nasty eczema flare-up. ‘The formula incorporates Damascus Rose essential oil, which is great for soothing and calming irritated skin, and also happens to be the world’s best smell it mixes with the steam to make my dingy little Brooklyn shower feel like a four-star spa’, she wrote.

These headphones are the most bought in our roundup of the best earphones on the market right now. Known for their sound quality, they’re also well designed and comfortable to wear, with experts praising their balance between low and mid-high frequencies.

Just One is our best-selling board game, coming recommended by five of the experts we consulted for our story on the best party board games. A round takes just 20 minutes, and the concept is so simple that even Grandma will be able to pitch in after she’s had a couple of sherries.

Come for the nontoxic alternative to dryer sheets, stay for the pleasing watercolour sheep on the box. These wool dryer balls are also really sustainable — each one lasts about 500 washes.

We love Marvis toothpaste at the Strategist, both for its strong flavour and classy packaging. This gift pack, featuring flavours like Amarelli liquorice and jasmine mint, was featured in our best stocking stuffers post, and they’ve been one of the most-bought items this month.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

What Strategist Readers Are Buying: Toothpaste and Massagers