Whether it’s the early stages of a casual thing or you’re seriously settled down, you’re sure to love a bargain, so for Valentine’s Day we’ve rounded up some of the cheapest, nicest things from the fanciest brands — including an entry-level Aesop lip cream, a charming Coach purse, and a status-y hand cream — all inexpensive enough to make great gifts.
Wear your heart on your sleeve (by wearing it on your chest).
A discreet rollerball for a very un-Gucci price tag.
Cashmere socks are an effortlessly luxurious gift, and these ones are under £30 at the moment.
A Strategist-approved scarf (in a Cupid-approved hue).
Romantic note cards are a very giftable, very romantic option.
Made from seven kinds of roses, plus lemon and honeycomb, this soap is a great alternative to actual flowers.
A leather charm you can get personalised with your own handwritten message.
Because you probably can’t gift a wax jacket for Valentine’s Day, why not opt for a grain-leather cardholder instead?
An affordable accessory in a dramatic hot-pink hue.
We like the Art Deco detailing on the lipstick case.
These decadent pink truffles would make a suitably maximalist token this Valentine’s Day.
Proof that romantic gifts don’t have to be heart-shaped.
With notes of cardamom and leather, this is a decidedly grown-up deodorant.
Or how about a status-y hand cream?
Give the gift of eight hours’ sleep.
This pleasantly weighty key ring would be a nice gift for someone who finds V-Day “a bit much.”
Get him a grown-up replacement for that ratty Daunt Books tote he’s had since 2011.
Diptyque candles are expensive enough to be sacred, so gift one of these transfers instead.
The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.