people's choice

The Best Smart TVs on Amazon, According to Hyperenthusiastic Reviewers

Photo: Courtesy the retailer

Here at the Strategist UK, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)  

And while we’ve written about technology on the Strategist before — including the best headphones according to audio experts, and the best speakers — here, we’ve rounded up the best smart TVs, as praised by the most enthusiastic reviewers on Amazon.

Best-rated overall smart TV

From £379

The best-rated smart TV overall is LG’s ultra-high-definition Smart TV. It currently has 1,127 reviews, with 68 percent of those being five stars. Reviewers liked the built-in step-by-step guide, which made setting up the TV very straightforward. The guide automatically detects game consoles, smart sticks, and anything else plugged in. A total of 111 people praised the picture quality, including the vivid colour and the high definition — comments gushed about the quality of Champions League to Game of Thrones. There were also 167 reviews mentioning the excellent sound quality, with ten people saying it was so good they didn’t bother using an external sound bar. A strong all-rounder, including three HDMI ports, this TV is also available in 49 and 70 inches.

Best-rated OLED smart TV

LG 55-inch OLED55B9PLA Smart TV
From £1,099

The most expensive TV on our list is the best-rated OLED TV, with 116 reviews and an average of 4.6 out of five. As one user explains, OLED TVs — it stands for Organic Light-Emitting Diode — are the more advanced versions of LED screens. The result is a sharper picture, and 23 reviewers spoke highly of the contrast, colour, and rich display, with 1 noting that even viewing the screen at a 30-degree angle didn’t diminish the sharpness of the picture. Another customer, who had never spent more than £1,000 on a TV before, said the quality was obvious immediately — with depth and immersion evident from movie night to sessions on the PS4. OLEDs are typically larger — the starting size of this TV is 55 inches — so this is a better option for larger spaces, including offices, where several reviewers have installed theirs. Reviewers warned about “screen burn,” which can occur when the picture on the screen is left unchanged for several hours, but there is a “pixel refresh” option that you can run in the evenings to help prevent this. This model is also available in 65 inches.

Best-rated ultra HD smart TV

Samsung 43-inch UHD Ru7400 Smart TV
From £379

While it isn’t as high-tech as the OLED model, this 43-inch model by Samsung has 83 percent five-star reviews and is currently £386. It’s UHD (or ultra high definition) for a sharper image, which was reflected in the reviews — 87 of the 257 reviews said the picture quality was superb, particularly on Sky Sports. Another feature it shares with the LG is its ease of setup; one person said they were watching TV within 30 minutes of having the set delivered. This TV is also available in 55 inches.

Best-rated (less expensive) ultra HD smart TV

Philips 43PUS6504/12 43-Inch 4K UHD Smart TV with HDR
From £325

Philips’s smart TV has 392 reviews and is the highest-rated ultra-high-definition model. Reviewers praised the picture quality across its different modes, such as Netflix, Amazon Prime, and YouTube, and the price — it’s currently under £300 — makes it an attractive option for people who wanted to dip their toe into the world of smart TVs. There are 62 reviews mentioning the picture quality, including one reviewer who said that while Philips models sometimes need tinkering to improve the visuals, this one was excellent right out of the box. This TV is also available in 50, 58, 65, and 70 inches.

Best-rated smart TV for gamers

This smart TV got rave reviews from buyers — 63 percent of the 400 reviews were five stars. In total, 32 reviewers thought the price point versus the quality made it a great option, and people liked the remote’s built-in Alexa function too. One self-professed fussy tech-head said it surpassed his expectations, particularly the vivid colours. This TV has four HDMI ports (two is considered typical) and two USB ports. Reviewers said it would be a good option for gamers, people with a Skybox, or anyone with a Now TV stick. This TV is also available in 49 and 55 inches.

Best-rated small smart TV


You might not want a screen larger than the departure board at Gatwick — understandable! So if you’re looking for a smaller smart TV, this 32-inch LG TV came out on top. Seven reviewers spoke highly of its usefulness as a bedroom screen, given its size and affordable price. The built-in Alexa function also meant that getting the TV on in the wee hours was really easy. But despite the smaller size, the quality isn’t diminished in the slightest — one user wrote that it’s loud enough to drown out her kitchen appliances when she watches TV while meal prepping.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

The Best Smart TVs on Amazon, According to Reviewers