cyber monday 2021

All the Best Cyber Monday Deals and Sales

Photo-Illustration: The Strategist; Photo: Retailer

It’s Cyber Monday and the deals are still coming. Just like on Black Friday we’re here to help you sniff out the best deals across the internet. At the Strategist UK, we’re obsessive with our deal-hunting — we cross-check prices across retailers and compare discounts year on year — so we always know when, for example, that “best-ever price” Vitamix is actually cheaper at John Lewis.

We’re covering Cyber Monday sales across the site, including plenty of discounted Strategist favourites. We’ve got stories on the best beauty and skin-care deals, the best bedding and mattress deals, the best Amazon deals, and all the deals that will make great gifts.

But if you’d like a little of everything, consider this page your Cyber Monday HQ. It’s where we’re rounding up all the sales — and the deals on specific items — that are worth paying attention to. We’ve already found deals on travel brands like 40 percent off at Away, and eminently giftable deals on smart speakers and more from Amazon (as well as plenty more to come). We’ve listed the sales alphabetically by retailer for ease. We’ll be stock-checking this post throughout the day, but if you see something you like, don’t dillydally — as all sales end at midnight this evening. In the meantime, follow us on Instagram and Twitter for updates throughout the day.


There are thousands of items on sale at Amazon, but the best deals we found (unsurprisingly) are on Amazon-branded products like 40 percent off Echo Dot speakers, 25 percent off Kindles, and 50 percent off Fire tablets. We also found savings on oodles of electric toothbrushes and in-demand kids’ toys. For more Amazon savings, visit our guide to all the best Amazon deals.


[Editor’s note: This item is back in stock on Dec 16, but you can still buy it on sale today.]

[Editor’s note: This item is back in stock on Dec 5, but you can still buy it on sale today.]


ASOS have an additional 20 percent off selected products with the code CYBERMON. The best savings we found were on brands like All Saints, Barbour, Hunter and Rains – it’s a good time to stock up on a coat.

£81 at ASOS
with code: CYBERMON
£74 at ASOS
with code: CYBERMON


We like Aspinal for its luxury leather handbags and stylish luggage tags. It’s offering up to 50 percent off its full collection, including wallets, passport covers, and leather backpacks.


When we interviewed frequent fliers about their favourite luggage, Away came out on top (in fact, an Away carry-on features in our Strategist 100). Its Cyber Monday sale offers up to 40 percent off selected luggage and travel accessories.

The Bigger Carry-On
From £199
From £199
The Longitude Tote


Beddable is offering up to 50 percent off selected bedding, cushions, and throws. If you’d like more bedding and mattress savings, visit our guide to all the best Cyber Monday bedding and mattress deals.

Beauty Bay

BeautyBay is offering up to 50 percent off across its range of skin and beauty products, with major discounts on Cerave and Zoeva – with an extra 10 percent off certain sale items with the code EXTRA. If you’d like more beauty and skincare savings, visit our guide to the best Cyber Monday beauty and skincare deals.

Bloom and Wild

Bloom and Wild have up to 15 percent off letterbox flowers (and letterbox Christmas trees) with the code CAREWILDLY15. When we took a straw poll in the Strategist UK slack channel, Bloom and Wild came recommended by … well, all of us. Writer Chris Mandle said the letterbox flowers were his preferred option for sending flowers to his family in Cumbria, particularly to his grandma, who often has a bunch of M&S flowers in her sitting room already. If you’d like some more gift ideas, visit our guide to all the best Cyber Monday deals (that would make great gifts).

Bloom and Wild – The Holly
£31 at Bloom and Wild
with code: CAREWILDLY15


Boden is home to some of our favourite cashmere (one expert told us that “They do a black roll-neck jumper that has a very The Row vibe.”) You can save up to 40 percent in their Cyber Monday event (with an additional 10 percent off using the code P6B3).

Cashmere Cardigan - Mint Blue
£79 at Boden
with code: P6B3


Chilly’s water bottles are a Strategist favourite — and you can get up to 50 percent off its originals range (including bottles, coffee cups, and food storage) in the Cyber Monday sale.


Emma has half-price deals across a range of products (at multiple retailers, like John Lewis and Amazon), but the best savings we found were on mattress bundles (exclusive to the Emma website). All orders of the Emma Original Mattress, Emma Hybrid Mattress, and Emma Accessories include a 200-night trial period, so you can claim a full refund if you’re unhappy with your purchase.


Gap have 50 percent off everything on the site (the saving is added at checkout). We’d advise you to stock up on cozy flannel pjs (for all the family).

Adult Flannel PJ Set


Glossier have twenty percent off everything on the site, including favourites like Boy Brow, Futuredew, and Lash Slick mascara.

John Lewis and Partners

John Lewis has discounts up to 30 percent on luxury makeup and skincare brands, including Estée Lauder and Liz Earle. John Lewis (naturally) also has discounts on home goods and bedding.


You can get up to 30 percent off at Liberty, including Paloma wool, Girlfriend Collective, Rains and Liberty’s classic Liberty print pyjamas. There’s also significant savings on brands like Sunday Riley and Kiehls.

Look Fantastic

Look Fantastic have discounts of up to 50 percent across brands such as Urban Decay, Yves Saint Laurent, and Beauty Works, with an additional 10 percent using the code CYBER.


Lululemon’s We Made Too Much sale has expanded for Cyber Monday. You can save up to 60 percent off yoga-instructor-approved leggings, spin-teacher-approved sports bras, and more. has up to 40 percent off its bestsellers (and free delivery), including our favourite sofa bed.


Missoma is offering 25 percent off everything on the site. We like these cool-girl approved earrings (which also featured in our Strategist 100), as well as the chunky chains.