painless shopping

The Cheapest, Nicest Gifts From the Most Expensive Brands

Photo: Courtesy the retailer

Whether you’re buying for someone else or just treating yourself on pay day, splurging on luxury items is never not gratifying. But our favourite flex at the moment is finding great thrifty options from designer brands – from a fashion house’s tasteful deodorant to a keychain from the cultiest blanket brand. We went on the hunt for the cheapest options from some of the biggest brands, so you’re sorted for Secret Santas, budget-buys or shopping this Christmas.


There’s a killer discount on these Givenchy lightning-bolt socks right now.

This inexpensive lip cream from Aesop would make a great stocking filler.

If you can’t justify buying one of their £200-plus blankets, this key ring is a nice option.

Subtle and supremely versatile for less than 50 quid.

Give ‘jotting down the big food shop’ a bit of flair.

Diptyque candles are expensive enough to be sacred, so slap one of these transfers on your wrist instead and live your best life.

It’s mac wax, but Swedish.

This Finnish furniture company does an aesthetically pleasing tape measure.

Are you even a luxury fashion house if you don’t do a scented candle?

The micro-polka-dot pattern is pleasing on the eye.

Boxers don’t have to be grey, black or white. Exhibit A: these natty Paul Smith stripe ones.

Le Creuset Egg Cup

This would make a great receptacle for hair clips or trinkets (or … an egg).

You might not be able to do your grocery shopping at F&M like the queen, but you can at least make doing the dishes feel a little fancier.

All the luxury of staying at Soho House without the sizable membership fee.


If you want to invest in Simons’ signature mash-up of fantasia and pop culture, this calfskin cardholder embellished with a striking green Atari logo is a great buy.

A pepper mill that could be on show during Clerkenwell Design Week.

The ACG label (it stands for All Conditions Gear) is Nike’s foray into cultish, innovative outerwear — and far more interesting than the Carhartt hat everyone’s wearing.

Here’s a thriftier alternative to applying No5 to your armpits.

A jolly, cherry-red purse for people who still carry change.

Ditch the mask you swiped from a hotel and invest in one made from silk.

A sporty water bottle from Hackney’s best knickknack store.

A matte lipstick in a kissable pink shade.


We love the subtle red-and-green band around the lip of this mug.

A luxurious way to tie back your pony.

Even if you can’t justify Mr Ford’s £145 silk underwear, at least you can live your life smelling rich instead.

Not only is this tube-shaped gift tin more interesting than a bottle of prosecco in a £1 Sainsburys gift bag, but it keeps the bottle chilled for two hours, too.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

The Cheapest, Nicest Gifts From the Most Expensive Brands