gifts they might actually want

26 Valentine’s Day Gifts You Can Buy From Black-Owned Businesses

Photo-Illustration: The Strategist; Photos: Retailers

Valentine’s Day is the perfect opportunity to spoil a loved one with a thoughtful gift, and while (unlike last year) you might be able to take them out for dinner or cocktails this year, we think the best way to show you care is with a present they’ll actually love. If you want to make a real difference, you might want to consider supporting a Black-owned business, so we pulled together gift suggestions for every kind of valentine. If you can’t find something you like, then head over to our Black-owned business directory, which now has 101 businesses in total.

For the valentine whose Zoom background needs perking up

This striking sunrise print could be a focal point on a blank wall or part of a gallery.

For the valentine who has a lipstick for every occasion

This classic red feels very appropriate for February 14.

For the valentine who is green fingered

More challenging than a snake plant or an aspidistra.

For the valentine who can’t even keep roses alive

From £15
Photo: retailer

These dried flowers from Bristol-based Divina Botanica won’t need watering at all.

Photo: retailer

They’ll need a planter too. This one by home-décor brand Copper Dust caught our eye.

For the valentine who is feeling seriously burnt out

A gift box from wellness retailer Aysha Bell would help them relax. This one featured three different loose-leaf teas, a candle (choose from cedarwood and geranium or lavender) and a jade face roller. Bell also includes a link to a downloadable affirmations meditation.

For the valentine who always has a hair tie on their wrist

Native Mix sells all manner of sustainably made hair accessories, such as headbands and hair clips, but we particularly like this scrunchie.

For the valentine who is chilly (even when the thermostat is cranked up)


Bespoke Binny does a number of colorful fleece-lined throws and blankets. We like this yellow and black one.

For the valentine who accessorises, even on a video call

Photo: retailer

A statement pin can elevate an everyday white T-shirt. We like this Kendrick one, which is made by Kazvare Made It.

For the valentine who is decidedly casual on Zoom

Photo: retailer

A cosy sweatshirt would make a nice alternative to their haggard-looking North Face fleece.

For the valentine who always writes a thank-you note

These calligraphy lessons from Studio Oudizo are done over Zoom; it offers a £90 package that includes all the tools you need.

You could bundle it with this tasteful pad from Rhodia, too.

For the valentine who appreciates ambience

Photo: retailer

Our writer Chris Mandle says these sea salt–and–sage candles from Our Lovely Goods remind him of blustery walks along Hastings Pier.

For the valentine who already burned through their Boy Smells gift set

What about a rich tobacco candle (with an amusing name).

For the valentine who likes a project

A candle will be way more satisfying if they poured it themselves.

For the valentine who never says no to a nightcap

We like the look of the sleek bottles from Las Olas. The brand sources its rum from Barbados and Jamaica, and spices it with notes of vanilla, gold cherry, and roasted coffee beans.

For the valentine with a five-cups-a-day habit

This “couture tea” from Thés Lac Rose is a lightly spiced South India Assam blend with notes of cinnamon, cardamom, citrus, and clove.

For the valentine who wears her hair natural

This set by Afrocenchix — which includes shampoo, conditioner, and hair cream — is made with aloe vera, and coconut and avocado oils. It also comes with a limited-edition African print bag.

For the valentine who can get ready in five minutes

They’ll appreciate a gift that works just as hard. This nourishing moisturiser can be used on both hair and beard, and contains mango butter, shea butter, and black seed oil.

For the valentine who can spend at least an hour in the bath

Kalabash’s bath salts would make a particularly decadent gift — this one features lemongrass, coconut oil, and golden calendula petals, as well as Dead Sea and Epsom salts.

For the valentine who Whatsapps her hairdresser

Charlotte Mensah’s book on Afro hair is packed with expert advice — and has praise from Zadie Smith, Reni Eddo-Lodge, and Funmi Fetto.

For the valentine who has a nail polish for every occasion

Even if that occasion is “watching Yellowjackets.” We like this dark berry option from Manicure You, a nail-care brand founded by Nicola Soremekun.

For the valentine who is indecisive

Photo: retailer

This mixed set of perfumes from Maya Njie features vials of Nordic Cedar, Vanilj, Les Fleurs, Tobak, and Tropica. You could even buy a gift card so your valentine can purchase the one they like most.

For the valentine who takes an XL-size anti-bac everywhere

Ideal if her pockets can’t currently cope with a mask, keys, purse, and enough hand sanitiser for a small crowd. This handcrafted, faux-suede bucket bag comes from Cultureville.

For the valentine who doesn’t want much

This illustrated card from Avila.Diana comes in two different skin-tone options.

And finally … something to wrap their gift in

Photo: Retailer

We really like this tropical orange-and-white paper from Tihara Smith.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

26 Valentine’s Day Gifts From Black-Owned Businesses